Well maybe they couldn't get production started as soon as they would
have liked. I am willing to wait for the 8 though not settling for a
7s plus.

On 8/6/17, Simon Fogarty <si...@blinky-net.com> wrote:
> I find this interesting,
>
>  Samsung did this with the galaxy s8,
>
> Their standard s8 has the screan size of a 5.5 inch and the larger device is
> 6.x  all from the way the screen raps around the sides of the device.
>
>
> As for the OLED screens,
>
>  Surely they thought about this before they started getting them produced.
>
> -----Original Message-----
> From: macvisionaries@googlegroups.com
> [mailto:macvisionaries@googlegroups.com] On Behalf Of M. Taylor
> Sent: Sunday, 6 August 2017 4:36 PM
> To: macvisionaries@googlegroups.com
> Subject: Why the iPhone 8 may play hard to get - CNET
>
> CNET News - Saturday, August 5, 2017 at 7:22 AM Why the iPhone 8 may play
> hard to get - CNET
>
> As of today, Apple's flagship phone comes in two sizes. (We're not counting
> the iPhone SE.) Apple For the past three years, each September has brought
> us two new iPhones: the "regular" 4.7-inch model, and the "extra large"
> 5.5-inch one, with a bigger screen and better camera.
> This year? A long-rumored, radically redesigned iPhone may finally be on
> deck. To picture it, imagine if the 5.5-inch screen of an iPhone Plus could
> fit in the body of a regular iPhone -- but in a sleek new design without big
> bezels to get in the way. Rumors suggest it could have an OLED display,
> amped-up augmented reality capabilities and wireless (inductive) charging,
> too.
> There are just two problems: It might start -- start! -- at over $1,000
> (roughly £760 or AU$1255).  And even at that price, Apple may not be able to
> make enough of them for you to buy one this fall.
> That's why all signs are pointing to three new iPhones for 2017. That
> fantasy iPhone 8 will likely be joined by the familiar S phones we see every
> odd-numbered year, while the iPhone 7S and 7S Plus would look nearly the
> same as their predecessors, while incorporating some under-the-hood upgrades
> to keep them interesting. That could throw a wrench into any Apple fan's
> usual upgrade plans -- especially since many have been waiting for the first
> significant redesign in years.
> Is this really going to happen? Apple didn't respond to our request for
> comment, and we have very little hard info here. But here's why we think we
> could get a trio of new iPhones this year.
> Who believes this crazy theory, anyway?
> Clever people, and more of them than you'd think.
> In March 2016 -- before even the iPhone 7 was unveiled -- KGI Securities
> analyst Ming Chi-Kuo (who has a solid track record for Apple rumors)
> reported that the company was considering a new iPhone design for 2017 with
> a 5.8-inch OLED screen, wireless charging and a glass back.
> But Kuo said one other thing too, something many reporters missed: if Apple
> couldn't get enough OLED screens for that flagship iPhone, it might launch a
> pair of standard 4.7-inch and 5.5-inch iPhones as well. Three iPhones in
> total.
>
> There may be three new iPhones in 2017.
> KGI Research
> In the months since, Kuo has continued to beat the drum for three new
> iPhones, but he hasn't been alone. The Nikkei Asian Review and Bloomberg's
> Mark Gurman each corroborated the idea. But it wasn't until this July, when
> a report in China's Economic Daily News warned of a delay for Apple's OLED
> phone, that Wall Street joined the bandwagon.
> At one point, we counted as many as a dozen financial analysts that agreed
> that Apple was having problems building its new phone to meet its normal
> September release schedule, and would either have to delay it or ship it in
> limited quantities to start. However, Apple has since forecast huge earnings
> for the September quarter, effectively confirming that some sort of new
> iPhones will be released by the end of September.
> But questions remain: Will all three presumed new models hit at once? And
> how much will the high-end model cost? Because many of those aforementioned
> analysts -- as well as respected Apple watchers John Gruber, Jason Snell and
> Rene Ritchie -- believe you'll have to pay more than ever before.
> Why can't Apple make enough of the iPhones we want?
> Four letters: OLED.
> It's no surprise Apple wants to add an OLED screen to the iPhone, to get the
> deep colors, inky blacks and battery efficiency that display technology can
> afford.
>
> With an OLED screen, each pixel generates its own light... so when they're
> black, they're off, and not wasting electricity.
> Andrew Hoyle/CNET
> But unlike most pieces that go into a phone, those OLED screens can only
> realistically come from a single source. The problem: Samsung controls at
> least 98 percent of the phone-sized OLED market, according to analyst firms
> IHS and UBI Research.
> Other companies like LG do produce OLED panels, and more are gearing up, but
> no other firm can produce as many as Apple would need for a phone. Samsung
> has a virtual monopoly on these screens, and there's no backup if anything
> goes wrong.
> Apple is so big that it needs suppliers who can provide hundreds of millions
> of each iPhone part each year -- anything below those thresholds, and it
> can't afford to use those parts at all.
> And apparently, Apple isn't asking for any ol' OLED screens, either.
> Supposedly, Apple wanted to build an OLED screen with a built-in fingerprint
> sensor. More recently, Apple's HomePod leak hints that a face-recognizing
> infrared camera may be integrated directly above Samsung's panel as well.
> Both IHS and Korea's UBI Research say Samsung's OLED production for Apple
> has been delayed, but not because Samsung doesn't have the factories or
> manpower. They believe Apple's custom screen could be the culprit.
> Samsung didn't immediately respond to a request for comment.
> Will the price really be $1,000 or more?
> That's what Apple blogger extraordinaire John Gruber thinks, and his
> argument is fairly compelling.
> If Apple can't produce enough of the new OLED iPhone, it can simply charge
> more money. Supply and demand in action.
> By making the OLED iPhone more expensive, fewer people will be able to buy
> it. Fewer people will be disappointed, because they'll be able to write off
> that flagship iPhone as an ultra-luxury product. And Apple might be able to
> keep profits high, and/or recoup its higher development costs, by making
> more money off of each one sold.
> With three different iPhones, Gruber argues, the luxury one would need to be
> meaningfully more expensive than today's highest-end $969 iPhone 7 Plus with
> 256GB of storage. By that logic, it seems likely an iPhone 8 would cost
> $1,000 or more.
> But even if Apple wasn't planning to release three different iPhones, it's
> time -- statistically speaking -- for Apple to raise the price anyhow. In a
> recent blog post, Asymco analyst Horace Dediu shows that Apple has
> historically raised the price of its highest-end phone like clockwork every
> three years -- and that if the staircase-shaped pattern continues, we should
> expect a new price ceiling of $1,100 (roughly £845 or AU$1,390).
>
> According to Horace Dediu, Apple has a clear pattern of raising its
> highest-end iPhone price every three years, while keeping the average
> selling price (ASP) and entry-level price roughly the same.
> Horace Dediu / Asymco
> He's not alone. Goldman Sachs analyst Simona Jankowski, among others,
> believes it'll cost between $1,000 and $1,100 depending on how much storage
> you want.
> It's worth noting that the iPhone 8 might not be the only unusually
> expensive new phone. With the rumored price of Samsung's rival Galaxy Note 8
> superphone said to be in the $900 range (about £710 or AU$1,190 converted),
> and the Red Hydrogen specialty phone starting at $1,200 (roughly £925,
> AU$1,580), an iPhone 8 with a starting price of $999 doesn't sound crazy --
> it could be the new normal.
> Who the heck's going to buy a $1,100 iPhone?
> Maybe the kind of people who ran out to buy the original iPhone in 2007,
> when it cost a then-unheard-of $599 -- not counting a two-year AT&T
> ball-and-chain contract. Those fans knew it was a taste of the future, and
> the new OLED iPhone could similarly be a chance to try tomorrow's iPhone
> today, to borrow a phrase from iMore's Rene Ritchie.
> Maybe it's for the kind of people who'd happily pay more for a phone with
> newer, better technology than their peers, instead of settling for the same
> one-size-fits-all iPhone as everyone else. Apple's iPads, MacBooks and Apple
> Watch each have premium versions: why not the iPhone?
> But as MacWorld's Jason Snell argues, Apple is taking a risk here, too.
> Who's going to want to buy a "boring" iPhone 7S or 7S Plus if the iPhone 8
> looks way the heck better? Will they be angry that Apple's new flagship is
> priced out of their reach?
> Trickle-down
> As a gadget lover, I actually like the idea of a pricier iPhone -- because
> Apple's huge scale means those new technologies could trickle down faster.
> With OLED, for example, Apple seems to be accelerating an industry that's
> currently dominated by just two South Korean companies, Samsung and LG -- to
> the point where UBI Research believes Apple could overtake Samsung as the
> top purchaser of OLED displays, and China could overtake Korea as the top
> producer, by 2021. Rumor is, every iPhone could have an OLED screen as soon
> as next year.
> But that's late 2018, at the earliest. Yes, the existing iPhone SE will
> presumably remain at the $400 (£380, AU$680) entry price point, and Apple
> will probably knock last year's iPhone 7 and 7 Plus to $549 and $649-ish.
> But when the next all-new batch of iPhones hit, how will Apple fans react to
> three new models instead of two, on a price spectrum from $650 (roughly
> £500, AU$820) to $1,000 (roughly £763, AU$$1,260) or more? Will fans pay
> extra and put their names on waiting lists, or stand in long lines once
> again? Will they opt for a "good enough" iPhone 7S? Or will they give up and
> start looking at all the Android alternatives?
> We don't know. But it's going to be interesting to watch.
>
> Original Article at:
> https://www.cnet.com/news/iphone-8-x-pro-price-rumors/#ftag=CAD590a51e
>
>
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-- 
Lenron Brown
Cell: 985-271-2832
Skype: ron.brown762

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