Hello,

No, I have no connection to T-Mobile. I have been using Sprint for 25
years. (I was a Sprint employee for 9 of those years.)  This seems like a
good play especially for couples and those that transitioned from the
Windows 6 phones to iPhones.

Best Wishes,

Jonathan

T-Mobile Offers Discounted Cellular Plans to Those Aged 55 and Up

The ever-aggressive T-Mobile is at it again, this time targeting potential
customers aged 55 and over with T-Mobile ONE Unlimited 55+
<https://www.t-mobile.com/offers/t-mobile-one-unlimited-55>. (For more on
T-Mobile ONE, see “T-Mobile and Sprint Announce Unlimited Data (for Higher
Prices) <http://tidbits.com/article/16697>,” 19 August 2016 and “T-Mobile
Tweaks T-Mobile ONE <http://tidbits.com/article/16720>,” 31 August 2016.)

T-Mobile customers who are 55 or older can now get one line of T-Mobile ONE
for $50 per month, taxes and fees included, and add a second line for $10
per month — that’s with $5-per-line Autopay discount. T-Mobile ONE includes
unlimited talk, text, and 4G LTE data, though data throughput may be
throttled if you exceed 26 GB of usage in one month.

The deal is limited to two lines but still applies if you have only one
line (as confirmed by T-Mobile on Twitter
<https://twitter.com/TMobile/status/895742507987881984>). Also, only the
primary account holder has to be aged 55 or older.

The usual price for T-Mobile ONE is $70 for one line and $100 for two
lines, so this is a significant discount: 28.6 percent and 40 percent,
respectively.

In its press release
<https://newsroom.t-mobile.com/news-and-blogs/unlimited-55.htm>, T-Mobile
explains the business logic:

With today’s announcement, T-Mobile is taking the fight to one of the
carriers’ last strongholds. Among Americans age 55+, Verizon and AT&T
collectively control nearly 81 percent of the postpaid wireless market. In
contrast, just 8 percent of this group are with T-Mobile, compared to the
Un-carrier’s 18 percent of all U.S. wireless customers.

T-Mobile also offers some interesting data about Baby Boomers and
smartphones:

Right now, there are more than 93 million Americans in the U.S. over age
55, and the vast majority (74 percent) of them have a smartphone. And that
number keeps growing. In addition, Boomers spend an average of 149 minutes
a day on their smartphones — about as much as smartphone-obsessed
Millennials at 171 minutes per day. In fact, the majority of those 55+ say
a smartphone is the #1 way they connect with family and friends.

If you’re old enough and live in an area where T-Mobile’s coverage
<https://www.t-mobile.com/coverage/coverage-map> is sufficient, this is a
tough deal to beat. New customers can sign up by visiting a T-Mobile store
— be sure to bring ID. Existing customers can visit a store, call
1-800-TMOBILE, or log in at t-mobile.com <https://www.t-mobile.com/>.

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