There are a number of things I could say here 

And one of them is,
Bunch of money hungry scumbags.

This is a device priced at 2600 nz dollars for me.


-----Original Message-----
From: [email protected] <[email protected]> On 
Behalf Of M. Taylor
Sent: Wednesday, 26 September 2018 4:20 PM
To: [email protected]
Subject: iPhone XS Max Tear-Down and Parts Cost Estimate, Business Insider

The $1249 iPhone XS Max is made out of only $443 worth of parts By Reuters
.       Apple's new iPhone XS Max has about $443 worth of parts, according
to a new analysis.
.       The device that was torn down was the 256GB model, which retails for
$1249.
.       Apple CEO Tim Cook has previously said he's never seen a teardown
estimate that's "even close to accurate."
.       Still, it's clear Apple likes to make a healthy margin on its
iPhones.
Apple shaved some parts from the display in its largest new iPhone, helping 
keep costs under control in what has become the priciest component of its 
phones in recent years, according to a new cost analysis of the device. 
TechInsights, an Ottawa, Ontario-based firm which rips open phones to analyze 
their contents and estimate the cost of the parts inside, said on Tuesday that 
the iPhone Xs Max with 256 gigabytes of storage capacity contains about $443 in 
parts and assembly costs, compared with $395.44 for the 64-gigabyte version of 
last year's iPhone X. 
Apple released a trio of new phones earlier this month, including an update on 
last year's iPhone X, called the iPhone Xs, that starts at $999, and the 
budget-minded iPhone Xr that starts at $749. But it was the iPhone Xs Max - 
with a 6.5-inch display that uses so-called OLED technology for richer colors - 
that pushed new pricing boundaries, starting at $1,099. 
In its cost analysis released on Tuesday, TechInsights found that the single 
priciest part in the iPhone Xs Max - the display - cost $80.50, compared with 
$77.27 for last year's iPhone X, which featured a smaller 5.8-inch screen. The 
relatively small increase in cost despite the larger screen size was because 
Apple appeared to have removed some components related to its so-called 3D 
Touch system, which makes apps respond differently depending on how hard users 
press the screen. 
"All told, what they took out adds up to about $10, so this $80 estimate would 
have been about $90," Al Cowsky, who oversees cost analysis at TechInsights, 
told Reuters in an interview. "They had a trade-off in cost." 
An Apple spokeswoman did not respond to a request for comment about the study. 
But Bob O'Donnell of TECHnalysis Research said Apple likely made the right 
decision to focus on ensuring it could deliver a larger-screened model this 
year economically. 
"For a certain group of people, the whole thing is about the screen. It's 
driving the whole experience and it's what is making people excited about using 
the phone," O'Donnell said. 
Other costs that increased were the phone's processor and modem chips, 
primarily because the chips used newer chip-making techniques from Intel and 
Taiwan Semiconductor Manufacturing Co Ltd to boost their performance while 
taking up the same space. The 256-gigabyte iPhone Xs Max TechInsights analyzed 
sells for $1,249 in the United States. 

Original Article at:
https://www.businessinsider.com/iphone-xs-max-teardown-and-parts-cost-estima
te-2018-9

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