Hi,

ext Randall Arnold wrote:
> Greetings all,
>  
> After some preliminary discussion on the council list I am opening this
> up to the community.
>  
> The subject matter is advertising Maemo and maemo.org to developers and
> enthusiasts. 

Defining the target and the purpose is the most important aspect. Once
this is clear producing the marketing materials are easier.

So looking at your PDF I see that it might serve the purpose of
gathering developers with certain knowledge or an interest in Qt. That's
it, I don't see room/message for "Maemo enthusiasts" alone. Not even for
the average Linux / open source developer the message sounds like
"something definitely for me".

Note that developers with certain interest in Qt is what Nokia is
targeting left and right, so I wonder if this is a first priority for
the Maemo community.

> I am developing a pilot community outreach program
> starting with the US and need materials for these activities.  The flyer
> in question is part of that goal.  I hope to have the result printed and
> take them to meetups and large events.

For instance? Seeing 2-3 events you are planning to attend would help
figuring out the right message for the right audience.

>  
> I am looking for feedback on all aspects: color, content, layout, scope,
> etc.  There are some general things to be aware of:
>  
> - I have been informed I cannot use Nokia trademarked logos.  This is
> disappointing but not a total dealbreaker.  I had hoped to at least use
> the Qt logo+text but this looks unlikley... so keep this in mind.

What is the license and specific purpose of your brochure? No company
will give you a wild card to use their trademarks.

If you are planning to have a brochure that anybody can download, print
and give away publicly then it makes total sense that no Nokia
trademarks are involved and the brochure can't be confused with some
official Nokia marketing material.


> - Plans are to include details on the reverse side of the flyer.  The
> front sheet needs to stay fairly "clean"

What is the physical size? It looks somewhat busy to me already.

> - The audiences may be mixed, which is why commercial and open source
> are both addressed
> - I realize the phrasing of the "rich coding wonderland..." paragraph is
> awkward and am looking for improvement
> - counc...@maemo.org <mailto:counc...@maemo.org> email address has been
> requested by council to be changed to maemo-community@maemo.org
> <mailto:maemo-community@maemo.org>; looking especially for further
> feedback there

>From a Development Nirvana platform I would expect a URL with more
information, not an email address and even less a mailing list. If it's
indeed for developers then http://maemo.org/development/

About the content itself, I think it's overpromising and not very
informative, actually. Your own feedback about the current Extras QA
process is not "development nirvana". Nor it is publishing in Ovi, again
according to your feedback. Qt 4.6 for Maemo is in some alpha-ish state
now. We are seeing the feedback from new developers dealing with the SDK
and the Virtual image and the documentation...

I would rather put the marketing time making sure the "development
nirvana" pieces are easy to find and well documented, with a special
focus in newcomers getting started.

OR

I would stress the great aspects of maemo.org to Maemo enthusiasts:
Download, rate and comment on apps, get support and discuss with peers
at Talk, get community testing for your apps and a free distribution
channel at Extras... This is what is really excellent and unique in
maemo.org and this is what no company can promote as good as real
community marketing.

Note the overlapping tasks this latter proposal would have with the
effort to revamp http://maemo.org/intro -
http://talk.maemo.org/showthread.php?t=33577

That task is stagnant mainly because of my fault. If you want we can
join efforts, you end up having a brochure and I end up having an Intro
page finished.

-- 
Quim Gil
open source advocate
Maemo Devices @ Nokia
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