Le 2010-10-13 12:40, Wolfgang Bornath a écrit :
2010/10/13 Graham Lauder<[email protected]>:
Can I request a pause on this, from a marketing POV we need to finalise
branding elements including Pallet, a marketing plan, identifying target
markets and finish the vision and mission. All of these will influence the
design. Also the logo is an isolated element in the overall branding. Any
competition should include all of these elements such as:
While I regard this careful "step-by-step" approach as the right way
to face the task I still am not in the same boat regarding this
"target market" restriction. It is a restriction because selecting one
target automaticlly de-selects everything else. Of course you can't
please everybody so the logo will definitely not draw attention of one
group while it will be perfect for other groups. But the tighter you
define a "target market", the smaller is the group you will reach with
such a selection and the larger is the group which you do not reach.
A good example was the Tux with stars in his eyes, the main symbol of
the LE2005 version of Mandrakelinux. It was meant for a special target
market (which was delighted!) and at the same time did severe damage
to the distribution because it totally missed other markets. It's an
extreme example how you can do totally wrong while thinking you are
following a "target" strategy.
Hi Wolfgang:
I think Graham is trying to voice (I agree with him at this point) is
that the marketing/communications committee is working through steps
that lead to branding suggestions. We are almost done with the
groundwork and holding off a bit would help us in completing and
presenting our suggestions.
This is not a case of branding a targeted group at this point but the
overall flavour of the Mageia brand. We just need a little more time to
finalize our work. We are almost there.
Marc
