On Sun, 21 Nov 2010, Wolfgang Bornath wrote:
2010/11/21 Oliver Burger <[email protected]>:
What do all the others? What does the logo at the upper right of this page
say: http://www.deutsche-bank.de/index.htm
Nothing? But still, it's the biggest bank in Germany...
Well, actually the DB logo does say something. The square resembles
the safe vault, the slash is the slash of the percent character,
standing for interest wins. That's the explanation of the designer who
created it. The original was a square with a roof and the complete
percent character inside.
And, as Thorsten wrote, the creator of this cauldron logo also
explains the meaning.
What strikes me most is the simplicity. A 3-year old can take a stick
and scratch it in the sand.
Designers usually have explanations, whether or not they're relevant,
but I doubt very much that the average person who encounters that logo
sees a representation of a vault and percent character, never mind the
proffered slogan. They "see" the bank. What strikes you as simplicity
strikes me as cartoonish. I can see its appeal but it doesn't work for
me. I prefer a logo that's three-dimensional rather than an outline,
but that's just my aesthetic taste.
Dale Huckeby
