On 6 Mar 2018, at 9:09, David Hofstee wrote:
So if you have 12% open rate.. It means that for every (100/12 =) 8.3
emails you send, one is relevant. It is my expectation, maybe Brandon
more, that your emails are not relevant enough. Is this really
the subscribers asked for? Because they lack real engagement.
Do you believe "open rate" metrics are that accurate?
As someone working mostly with non-broadcast B2B email, I have done a
fair bit of user training and documentation focused on safe email
practices. If bulk senders routinely detect when a user opens messages,
that user is not following basic email safety principles.
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