> On Mar 7, 2018, at 3:18 PM, Brett Schenker <bhschen...@gmail.com> wrote:
> 
> For political/non-profits, I tell my clients that about 1/3 of the list goes 
> bad each year. The math usually works out when they send after not listening.

https://wordtothewise.com/2015/07/yes-there-is-list-churn/ 
<https://wordtothewise.com/2015/07/yes-there-is-list-churn/>

I thought the original data was out of date and list churn wasn’t that 
extensive. Turns out, I was wrong. 

laura

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Laura Atkins
Word to the Wise
la...@wordtothewise.com
(650) 437-0741          

Email Delivery Blog: https://wordtothewise.com/blog     







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