On Fri, 2018-03-23 at 10:37 +0000, Bointon, Timothy(AWF) wrote:
> Odd request.. Has anyone ever purchased IPs from one ESP to use with a
> new ESP (ie. To avoid the IP warm up process on new IPs)? What are the
> pitfalls here?

Hi Tim,

Interesting idea.

When you purchase a netblock (range of IP addresses) and have it
reallocated to your organisation, certain characteristics of the netblock
are altered, such as the Internet registration details.  

Basically, the warm-up process is about building a solid reputation with
mailbox providers. Many data points are used, the actual sending IP
addresses being only one of them.

So, by re-allocating a netblock you reset some data points. How much that
will influence things I don't know.

Also, spammers are know to "hijack" netblocks by making fraudulent
reassignment requests. Most providers have measures in place to detect that
and maybe there's a chance you'd run afoul of those checks.

Or, everything could just work as before.

I would suggest that you plan for the worst and hope for the best.

Ken.

-- 
Ken O'Driscoll / We Monitor Email
t: +353 1 254 9400 | w: www.wemonitoremail.com

Need to understand deliverability? Now there's a book:
www.wemonitoremail.com/book


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