> On 1 Apr 2021, at 15:36, Marcel Becker via mailop <[email protected]> wrote:
> 
> On Thu, Apr 1, 2021 at 12:43 AM Hans-Martin Mosner via mailop 
> <[email protected] <mailto:[email protected]>> wrote:
> 
> One option that you should consider to mitigate the effects for recipients is 
> to allow per-recipient DMARC exceptions, because the recipient is the one who 
> ultimately decides whether mail is wanted or unwanted.
> 
> Recipients are the ones least able to make a decision whether a mail claiming 
> to be from brand.com <http://brand.com/> was really sent from brand.com 
> <http://brand.com/>. They don't even know that a mail from lookslikebrand.com 
> <http://lookslikebrand.com/> is not legit, move it out of the spam folder and 
> then proceed to interact with it…

And half of the time looklikebrand.com is actually said brand. 

laura 

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Laura Atkins
Word to the Wise
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(650) 437-0741          

Email Delivery Blog: https://wordtothewise.com/blog     







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