Heho, > Brandon Long via mailop > https://developers.google.com/gmail/ampemail is the Google developer > information about dynamic email, that link was about controlling the > content with Google Workspace. Thanks for sharing, this has some rather interesting examples. Do I need to be specially vetted to send AMP email, or could I--as long as it is compliant to the standard--send one myself, i.e., without being a registered newsletter sender? The AMP page is somewhat unclear there.
> Brandon Long via mailop > The standardization is via AMP, docs at https://amp.dev/about/email/ > and a pretty short list of other providers who support it. I acknowledge that mail's UX is currently 'fresh and outstanding' and something will have to change. Still, change is naturally driven by those who do, which--in this case--is the group of organizations around AMP. However, I'd argue that changes will be aligned with the needs of these organizations in terms of providing consistent services to their customer base under their business model [1], which naturally inflicts on how these systems are being designed. This also inflicts on the governance of venues for organizing and coordinating such changes, as for example AMP, implementing a model that allows decision making to follow operational needs [2]. And, to be clear, I am not claiming that this is a google-specific thing, or try to pick on google, but instead argue that any rational actor with that scale of operations will ultimately operate in this way to match its objectives. > Brandon Long via mailop > The death of email will come from outside the eco-system, not from > individual attempts to extend it. I wouldn't necessarily call AMP an individual attempt, given the market share of some of the involved parties. Also, I was referring to the death of XMPP. If I remember correctly, XMPP's rise and fall actually started with major players [3,4] committing to XMPP federation. However, over time, and with needs, roadmaps, and available features in clients diverging more and more, federation was discontinued by Facebook and Google [5]. At this point, the role of others being less sharing and more consuming--Page explicitly calling out Microsoft here [6]--certainly should also be mentioned. What ultimately broke the neck of XMPP was then its ill suitedness to the evolving User Experience on smartphones. With its complicated protocol, and federation needs--the classical finding others problem--it was simply no match for centralized services using simple but usable identifiers (phone numbers), even if they may have been using XMPP 'under the hood'. That then is what gave us the current zoo of messengers we all love and like (if someone wants to further discuss this point, please feel free to write me on What'sApp, Signal, Telegram, Threema, Facebook Messenger, Skype, Skype4Bussiness/Lync, Google Meet, reddit, or via netcat on tcp/2342). So, in the end, the dynamics around new features adopted by a few players representing a major subset of the ecosystem can have a long-lasting impact that may ultimately interact with, e.g., the deliverability discussions we regularly have. (Most recently, tightened SPF requirements by Google, and I am not claiming that _that_ move was necessarily a bad one; But one with consequences to consider that are not strictly technical in nature, but cross influence technology, i.e., in this case, mail.) With best regards, Tobias [1] https://doing-stupid-things.as59645.net/burning/world/resillience/2022/06/30/propositions-part-4.html [2] Page 78, Sec. VII.E.6, Point 206 ff https://www.texasattorneygeneral.gov/sites/default/files/images/admin/2020/Press/20201216%20COMPLAINT_REDACTED.pdf [3] https://googletalk.blogspot.com/2006/01/xmpp-federation.html [4] https://www.facebook.com/notes/10160197317616729/ [5] https://blogs.fsfe.org/hugo/2013/05/google-talk-discontinued-will-google-keep-its-promise-and-give-xmpp-users-a-way-out/ [6] https://www.theverge.com/2013/5/15/4334242/larry-page-to-tech-world-being-negative-is-not-how-we-make-progress _______________________________________________ mailop mailing list [email protected] https://list.mailop.org/listinfo/mailop
