By "inactive" I assume that does not mean eMail addresses that 
bounce, but rather eMail addresses that are valid and have never 
unsubscribed.  If this is the case, then I see no problem with this.

> Oracle Confidential
> 
> Hi Mailbox Providers,
> 
> Please be advised that CVS Health Inc. is sending a campaign to all 
> registered email address on file to notify customers of an update to their 
> Terms of Service. Please be aware that the audience targeting controls that 
> normally prevent CVS from sending inactive email addresses will not be 
> employed in this campaign. The intent is to reach all CVS customers that have 
> registered for accounts. Due to the broad audience targeting, it's likely 
> that some long dormant email addresses will be included in the audience. The 
> usual audience controls will be employed for all other campaigns.
> 
> Some useful details:
> 
> Originating ESP platform: Salesforce Marketing Cloud
> Anticipated volume: ~106M across consumer mailbox providers
> Anticipated launch date & duration: starting Sept4 and sending at a rate of 
> ~150k/hour, 24hrs/day for ~28 days
> Subject line: We've Updated the CVS Terms of Use.
> Message content: service-related update content only (no promotional content)
> Sending domain: mystore.cvs.com
> Dedicated Sending IPs:
> 128.245.1.60/32
> 128.245.3.86/32
> 128.245.3.88/29
> 128.245.3.96/30
> 128.245.3.101/32
> 128.245.3.102/31
> 128.245.3.104/29
> 128.245.3.112/30
> 128.245.3.116/31
> 
> Let me know if you have any questions or need any additional information.
> 
> Regards,
> 'Brian
> 
> 
> 
> 
> [cid:[email protected]]<https://www.oracle.com/>
> Brian V. Sullivan
> Office: +1.303.272.5631
> Director - Deliverability Strategy
> Oracle North America | Consulting
> 
> 
> 
> 
> Oracle Confidential
> 


-- 
Postmaster - [email protected]
Randolf Richardson, CNA - [email protected]
Inter-Corporate Computer & Network Services, Inc.
Vancouver, Beautiful British Columbia, Canada
https://www.inter-corporate.com/


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