New Penn Formula (TM) Series Reels Are First Graphites
To Feature Penns's Legendary Two Speed Lever Drag Performance

Saltwater anglers have long awaited the arrival of American-made
graphite reels offering Penn's world-renowned two speed lever drag
performance. With the introduction of the new-for-2001 Penn Formula(TM)
Series reels, there's no
need to wait any longer.

While the Formula(TM) two speed reels are light enough to fish with all
day long, they're no lightweights when it
comes to fighting the toughest bluewater gamefish around. Whether you're
challenging billfish on light tackle, taking
on tuna, wahoo, dolphin and California yellowtail, or battling tough
bottom dwellers like grouper and amberjack,
Penn offers the perfect Formula(TM) for success.

Anglers can choose between two new Formula(TM) Series models, 10KG and
15KG, designed for 20 and 30-pound class fishing respectively. The
Formula 10KG has the capacity to hold 800 yards of 20-pound test, while
the larger
Formula 15KG model holds 600 yards of 30-pound test. Both reels feature
a sleek, polished graphite frame design
that not only looks great, but is also extremely strong and corrosion
resistant.

Penn's famous two speed technology is now easier to use than ever,
thanks to a newly designed shifting system that
lets you switch gears -- even during the heat of battle --with the touch
of a button. Select the Formula's 3.8-1 high
gear when a saltwater speedster is making a beeline to the boat and you
need to pick up line in a hurry.  Shift to the
2-1 low gear when winch-like power is needed to move a big, stubborn
gamefish in your direction.

Penn's Formula(TM) Series graphite two speeds are made with painstaking
attention to workmanship and detail.
Use of only the finest components ensures reliable fish-fighting
performance at all times.  Four sealed stainless steel
ball bearings provide unparalleled smoothness for the long run, while
high strength machined stainless steel gears
supply the dependable cranking power needed to land the most determined
saltwater predators.

When fighting big and powerful gamefish, the quality of your drag system
is of the utmost importance. That's why
Penn has equipped both of the new Formula(TM) reels with its famed
International(R)-style HT100(TM) lever drag
system. An infinitely adjustable pre-set control knob lets you dial in
the right amount of drag pressure according to
the angling situation. The 120-degree arc lever allows you to
conveniently and accurately control drag pressure
through three set stops--free spool, strike and full.

Each Penn Formula(TM) Series two speed lever drag reel comes with its
own graphite rod clamp for easy, secure
attachment. Anglers can system match these reels with a variety of top
quality rod models from Penn's
International(R), Tuna Stick(R), Sabre(R) or Power Stick(R) families.

To learn more about Penn's new Formula(TM) Series graphite two speed
lever drag reels, or the complete line of
Penn reels, rods, downriggers and accessories, see your Penn tackle
dealer. Or send $2 ($5 outside N. America) for
a full-color Penn catalog to:  Penn Fishing Tackle Mfg. Co., 3028 West
Hunting Park Avenue, Dept. P,
Philadelphia, PA 19132-1121.  Phone:  (215) 229-9415.  Fax:  (215)
223-3017.  You can also visit Penn's
informative Web site:
http://www.pennreels.com/scripts/catalog/reels/formula.html

Good Fishing!

------------------------------------------
[EMAIL PROTECTED]
Penn Fishing Tackle Mfg. Co.


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