> I hope our designers can come up with a fuller brand image. That might > include our brand colors, fonts, etc. > > Or, it would be nice if people provided links to examples of corporate > brand guidelines.
What I want to say is slightly off-topic and I risk exposing myself as an ivory-tower acadamic, as well as a marketing suit. Sigh. Such is life. Companies spend lots of money developing branding materials, but they spend even more ***testing*** them. It doesn't matter if the people in the company like the logo, colours etc., what matters is WHAT IT SAYS TO CUSTOMERS. What impressions does it give? What is the image that forms in the mind of the customer? So, let's decide who our customers are (home users, corporates, distros, ISVs IIRC) and then test our branding materials on some of them, and see what they think. I am thinking in particular of (1) distros and (2) potential new users. Distros can modify how GNOME looks such that the careful matching of colours etc. on the logo can clash with the look-n-feel of the desktop. Potential new users are a tricky one. What impression do they form of GNOME when they see the logo? If GNOME was a person, what would they be like? Male, female? Young, old? Straight, funky? I'm going to stop now, as I feel a rant building up. I hope you get the drift of what I am trying to say. HTH John -- marketing-list mailing list [email protected] http://mail.gnome.org/mailman/listinfo/marketing-list
