Hi,
Santiago Roza wrote:
if you follow Cooper (and I'm not exactly sure
how personas are supposed to apply to marketing), you're not trying to
define a target audience per se. What you're doing is actual
characterisation, as a novelist might do
then maybe we don't have to follow cooper strictly, because we might
end up with something we can't use for marketing purposes.
I disagree. What you're doing is creating living, breathing characters
which represent your target audiences.
To say that a specific personage can't be representative of the needs of
a class of people (at least 70% or 80%) is wrong.
The advantage of personas is that it's easier to think of needs in terms
of a real person, you can hope to create an emotional link between the
developer and the fictional character.
Cheers,
Dave.
--
David Neary
[EMAIL PROTECTED]
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