Vincent Untz schrieb: > Hi, > > Does the marketing team have any plan for promoting the 2.24.0 release? > > I guess we should work on the usual stuff (ie, at least a new wgo > splash), but I'm pretty sure we could do more than that :-) > > I like to remind that there is still the open question if GNOME wants to do a new slogan on every new release. I suggest that there will be long term marketing focus with a stable slogan and maybe something like a sub slogan to summarize what the release was focusing on it . So something like:
1. GNOME /Logo 2. Stable Slogan: "Simply Beautiful" 3. Sub Slogan or Quotation: "bla bla bla" The stable slogan could also be part of the logo. And maybe the sub slogan could be also the name of the release. I just say that because I tink switching the whole slogan every 6 months does not make sense. I am also not sure if it makes sense to celebrate each new release. That is because the releases are not made to get people excited, rather it is a continous process. I would suggest to rather take attention by making announcements of new exciting features and rather try to also do a continous marketing effort inline with the release process. The problem is that on release day no user will get a stable GNOME besides on Foresight Linux maybe - but again thats a distribution. I have witnessed a lot of release processes and thought a lot about that. I also have often seen that the marketing IRC channel was empty during the immediate release days - so I think besides those new splashes, announcements and translations of the announcements and a new slogan not much happens during a release and there is generally not much excitement because most developers already have the latest code and the general user might have still to wait some months to get the experience. Thats not a timely LAUNCH or so - so one could do all the promotion at any time before or after the release because the release and the product are not directly related. Another point is that I think only very few users really care about some new features. Those who use a stable GNOME will update maybe when Ubuntu updates - and those who do not know and use GNOME need to know ALL about GNOME - they do not need to know about minor improvements - they need to know why they should use GNOME at all. I think it is important to do effective marketing - and fact is that GNOME is managed different to other releases like new iPods or a new Macos or a new Windows. I think the whole release announcement process and marketing actions do not yet reflect that - defacto they do - but the question to who you communicate and what message you want to transport seems to be nebulous - or better - there is rather a "lets do it like every year and dont ask why". I encourage to find new answers to those questions if you do not only want to communicate with yourself. Regards, Thilo -- Thilo Pfennig - PfennigSolutions IT-Beratung- Wiki-Systeme Sandkrug 28 - 24143 Kiel (Germany) http://www.pfennigsolutions.de/ XING: https://www.xing.com/profile/Thilo_Pfennig - LinkedIn: http://www.linkedin.com/in/tpfennig -- marketing-list mailing list [email protected] http://mail.gnome.org/mailman/listinfo/marketing-list
