I second the targeting different types of users. I really think we need to decide on a few niches and really target them. Accessibility seems like an obvious one. Users that only use web would also be an easy one but perhaps hard to reach without a lot of money to throw at press.
Some others: - The mobile space. This is the carriers, OEMs, hardware providers, chip vendors. (Intel and ARM both do a lot of advertising.) Plus Nokia, Supersonic Imagine, Garmin, etc. - Netbook manufacturers/distributors. GNOME apps are being used on Dell, Asus, and HP netbooks. - Schools. - Governments. - Accessibility hardware and software manufacturers. (Braille printers, keyboards, pointers, mice, cameras, etc.) - Device manufacturers (like digital cameras, scanners, etc.) I think we should list all we can and pick a few (2-3) that we are going to focus on. We can have a plan for all of them but perhaps we need to invest in a couple. Stormy On Fri, May 8, 2009 at 2:58 PM, Luis Villa <[email protected]> wrote: > On Fri, May 8, 2009 at 10:36 AM, Paul Cutler <[email protected]> > wrote: > > I'll grab the easy one: Users > > > > So far we have: > > > > * Users > > As Brian was saying, users is too broad. Lord knows I love all of > them, but we're probably best off focusing on specific groups of users > that are within reach. An offhand list: > > * accessibility-challenged users. (dash of realism: the last time we > tried to do this seriously, the answer was 'you people haven't > actually tried to *use* your a11y software, have you.' We need to make > sure that is not the case this time.) > > * enterprises: 2.0 had a successful message in this space: cheap, > reliable, easy-to-train-on b/c easy to use but not too dissimilar to > Windows. 3.0 will have a harder time because it will likely lose the > 'fairly similar to windows' tag, but the other things should still be > strong. > > * relatedly to the previous, w/ similar issues: pre-existing gnome 2.x > users generally. Need to convince them that the upgrade and changes > are worthwhile. Not all of them will be on board, but we need to > enlist them- get them to be our biggest cheerleaders, both by selling > them on the new stuff but also (importantly) explaining to them what > changes were made and why. They are going to lose features they liked; > we have to explain to them why the new ones are better. If we do that > well they'll turn around and tell others. > > * free software influencers: convince them that gnome 3 Is The Future > of the Free Software Desktop. (again, have to actually execute really, > really well, and have a persuasive story for this one.) But this is an > important group of users to acquire. (Here I will again drag out my > old proposed GNOME slogan: 'GNOME: the Heart of the Free Software > Desktop.') > > * college compsci students: these are the next wave of our developers; > lets reach out to them at a time when they have lots of time and > energy to experiment. Ideally this branches out from not 'just' > marketing into educational and training outreach- get them to work on > gnome projects and such, like Mozilla does. > > * 'low functionality' windows users- windows users who live 95% in > their browser already (lots of parents, grandparents here- don't use > many apps, don't use many peripherals). Pitch them on having firefox, > and the rest being virus free and easy to use. > > * (if somehow the product blows our minds): normal windows users. > focus on security but also the awesome new features. Again, depends on > actually having awesome new features, and (ideally) a suite of apps > that integrate them. b/c both of these are still somewhat > hypothetical, a major push on this front may have to wait. > > HTH- > Luis > > > * Linux distributions > > * Media > > * Developers > > > > Who else comes to mind? > > > > Paul > > > > On Thu, May 7, 2009 at 6:59 PM, Paul Cutler <[email protected]> > > wrote: > >> > >> Luis, this is perfect, thanks for kicking it off! > >> > >> Paul > >> > >> On Thu, May 7, 2009 at 6:47 PM, Luis Villa <[email protected]> wrote: > >>> > >>> On Thu, May 7, 2009 at 1:55 PM, Paul Cutler < > [email protected]> > >>> wrote: > >>> > Hello marketing team! > >>> > > >>> > As we think about GNOME 3.0, who are our target audiences? (Who > should > >>> > the > >>> > marketing team be bulding messages for?) > >>> > >>> I know I've written on this before, but I can't find it. :( > >>> > >>> Because I'm short on time, some important audiences that we have > >>> tended to forget at times in our marketing: > >>> > >>> * Distros: the reality is that they make the default choice that > >>> determines what most of our users see. If we don't sell them on 3.x, > >>> our users will continue to use 2.x, as simple as that. > >>> > >>> * Linux Media: the various and sundry Linux media have a big say in > >>> what people perceive as 'the' Linux Desktop. Sadly, this is a fairly > >>> dysfunctional media, so telling them 'here is why Real People are > >>> going to be sold on 3.0' is a sometimes, but not always, effective > >>> technique. > >>> > >>> * Developers: they need to know why they should integrate with GNOME > >>> technologies, and particularly with whatever new ones we come up with. > >>> We need them to buy into it to build our ecosystem. > >>> > >>> Sorry I can't be more verbose- > >>> Luis > >> > > > > > > -- > > marketing-list mailing list > > [email protected] > > http://mail.gnome.org/mailman/listinfo/marketing-list > > > > > -- > marketing-list mailing list > [email protected] > http://mail.gnome.org/mailman/listinfo/marketing-list >
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