Thanks, Claus. Data is always really, really helpful! So it sounds like we should do two things: 1) Work on improving the text on Friends of GNOME 2) Add donate buttons or links on the project pages
For #1, we could try different things out for a couple of weeks at a time and see what the impact is. Stormy On Tue, Jul 21, 2009 at 1:13 PM, Claus Schwarm <[email protected]>wrote: > On Tue, 2009-07-21 at 04:20 -0600, Stormy Peters wrote: > > The file is good now. > > > > The latest Friends of GNOME numbers are on the wiki, > > > > > http://live.gnome.org/action/AttachFile/GnomeMarketing/Tasks/FriendsOfGNOME?action=AttachFile > > > > As you can see, while we had a good April and a terrific May, June > > numbers are way down. It underscores why subscriptions are so > > important - that's the only number that held steady. > > > > I think we could use a Friends of GNOME campaign to encourage people > > to sign up and to get their friends to sign up ... > > > > Well, there are a number of factors. You may like to add some numbers > from the statistics page of www.gnome.org, available here: > > http://www.gnome.org/stats/ > > I just did and there's several points that might be helpful. First, I > tried to get a measure of "conversions" of the wgo/friends page, that > is: I related the number of donors to the number of visitors of the > wgo/friends page. Here's the result: > > Jan 2009 0.92 > Feb 2009 0.61 > Mar 2009 0.70 > Apr 2009 1.42 > May 2009 2.23 > Jun 2009 1.61 > > Compared to the previous month, the June numbers are not as good, but > it's still better then Apr 2009! > > Unfortunately, the result is bad, overall. > > The visitor numbers are taken from a field in the monthly stats called > "Top 10 of X Total Entry Pages". In other words, that's the number of > visitors who directly surfed to wgo/friends/ -- probably from the linked > images, maybe from urls in post on planet.gnome.org, maybe from other > sources. It probably does not include people who came to /friends/ from > within wgo! > > Thus, it's very likely that the total number of visitors is higher than > the numbers I could use. The conversion rate is thus lower in reality. > > And it's also likely that our first friends-of-gnome campaign just > reached those people who are very involved in gnome. Of course, their > number is rather small, so it was to be expected that we could only a > "spike". > > So, the first "result" is this: There are two reasons for the drop in > June. (1) The average amount of donations dropped. (2) The text on the > friends page does not "sell". We need to write a better one. > > > Second, let's have a look at what I call "leads": This is the number of > visitors for wgo/friends/ in relation to the number of visitors of all > pages under www.gnome.org: > > Jan 2009 1.27 > Feb 2009 0.77 > Mar 2009 0.83 > Apr 2009 0.83 > May 2009 1.20 > Jun 2009 0.82 > > Overall, we don't even get 1 percent of all visitors of the wgo pages to > look at the wgo/friends page. Maybe, we could improve this one, too? > > The reason is not just that there's no visible link on the wgo front > page to wgo/friends! For if we look at what people really are looking > for on wgo, it's the project pages! Here are some examples from June: > > 259,921 / > 72,288 /evolution/ > 49,232 /dia/ > 42,528 /NetworkManager/ > 36,877 /totem/ > 36,045 /rhythmbox/ > 35,207 /anjuta/ > 31,205 /tomboy/ > 25,929 /gnumeric/ > 24,462 /epiphany/ > > Btw, I don't know what's wrong here, but except for gnumeric, they all > 404'ed! If that's not just due to some problem with Webalizer, there's > lots of traffic we ignore. Why are there no proper 301 redirects for > these pages? > > So the other "result" is this: We need to plug friends-of-gnome > images/links on all the project homepages, if we want more leads for the > wgo/friends/ page, not just the wgo front page. And we need to make > sure, these urls are redirected. > > On a general side note, Webalizer is not really sufficient to track > stuff like this. > > > Best regards, > Claus > >
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