On Tue, Dec 7, 2010 at 03:58, Dave Neary <[email protected]> wrote: > We need to be learning from pro PR people like the Linux Foundation. I > found this article really compelling: > > http://www.linux.com/news/featured-blogs/185-jennifer-cloer/386530-the-people-who-support-linux-late-it-bloomer-falls-hard-for-the-os > > It checks all the boxes - a human, personal story, praising the benefits > of the Linux development model, showing that the Linux Foundation is > supporting people like Matt, mentions all the LF services (LDN, website, > foundation membership). We should do this with FoG subscribers! >
But it fails in the attention span category. We can't do marketing as though we're writing placement-paid Reader's Digest articles. This is the age of 140 character "essays" (saw that one this morning from El Goog) and play-em off kitty viral videos.
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