On 02/15/2011 11:06 PM, Dave Neary wrote:
we don't have issues
with multiple stores, as long as they sign our trademark agreements
and we have a workable business relationship, which we do with
Freewear.
I had a look at freewear and didn't feel 'seduced' by their store. They
definitely bring the proximity to people from Spain if I got that
straight but the store concept kinds of dilutes the GNOME brand, and
definitely doesn't differentiate or show under a great light the brand
compared to other FOSS projects.
In fact reading the email from Ismael I was even a bit disheartened and
wondered what was the value Freewear was bringing at first (though I got
it later as mentioned above).
Is brand dilution and positioning something we should take into
consideration?
Fred
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