Hi Sumana, One thing I've done in previous releases which I've found useful after the fact was to collect press references for GNOME releases in a bookmarking site (I used to use del.icio.us, recently moved to pinboard.in, but Google Reader would work too).
I think that this would be a very useful addition here too. For Delicious, the tags "gnome gnome30 release press" would be useful. It's something we can crowdsource, but it'd be great if you & Alan could ensure that release coverage gets tagged somewhere for safekeeping. Cheers, Dave. Sumana Harihareswara wrote: > My last email, on April 1st, mentioned that "my main TODOs today, this > weekend, and early next week are to follow up on press contacts, the > eReleases blast, and GNOME Journal." So I did that; that day, I got the > eReleases press release out [ > http://www.ereleases.com/pr/gnome-30-users-developers-49501 ], and it > went to more than a thousand publications. And then here's a list of > what I did last week: > > * Corralled answers for journalists. A few journalists asked me > followup questions after the press release [ > http://www.gnome.org/press/2011/04/gnome-3-0-released-better-for-users-developers-3/ > ], so I got answers from other GNOME people, wrote answers, replied to > the reporters via email and phone, and put these answers on the wiki: > http://live.gnome.org/GnomeMarketing/TalkingPoints#Approaches_That_Work . > > * Managed the GNOME Journal launch. Nagged the last few authors, edited > articles for content and style, uploaded them, fought with Textpattern, > continued planning to move us to WordPress, and sent out the publication > announcement. I'd still love for people to continue publicizing this, > since there are many interesting nuggets that I haven't seen picked up > by the larger press. > > * (Started planning the next two issues of GNOME Journal, including > hopes for a 3.x roadmap article in case anyone wants to write it.) > > * Did a teensy bit of web testing and feedback regarding gnome3.org. > Great job! > > * Went to the Linux Foundation Collaboration Summit. There, I talked up > GNOME 3 to reporters and other interested Linux folks, and made contact > with some KDE people and started talking about publicity for the > upcoming desktop summit [ http://www.desktopsummit.org/ ]. It sounds > like we should be working to drum up attendance now, by planning special > events, trumpeting rare speakers, and publicizing the unique benefits of > attending GUADEC & the Desktop Summit. > > * Attended the marketing/PR training at the Linux Foundation > Collaboration Summit [ > http://events.linuxfoundation.org/events/collaboration-summit/press-training > ]. I sure did learn a lot, from strategies for resource-constrained > projects (build relationships with five key reporters) to tips for being > interviewed. I will link to Cloer's slides and add my notes when she > puts them up. > > > Undone: I didn't put tasks in Bugzilla because they were moving too > fast and I was in San Francisco, many timezones away from Allan in > Bangalore, and couldn't coordinate effectively. Lesson for next time: > do it early if we're going to do it at all. Similarly for setting up > interviews with key GNOME developers; I dropped the ball there. > > Now that we've launched, I talked with Allan about how to best use the > rest of our contracts (we're booked to work on GNOME till the end of > April). We think our priorities for the rest of April are: > > (a) reach out to not-so-news-driven (more in-depth-reporting) > journalists about aspects of the release that didn't get covered on > launch day -- once we get some bites, prep developers who have > volunteered, and get them interviewed > > (b) write up lessons learned & ideas for next time > > (c) infrastructure building & maintenance: update the wiki, consolidate > audiovisual and textual resources, and otherwise help prep for future > marketing, including press releases, talking points, etc. for the > launches of GNOME 3 within distributions that will come out in the next > weeks & months > > So I'm going to make some progress on each of those this week. > Specifically, I aim to reach out to two reporters, braindump a few > lessons learned privately, and confer with Allan and Vincent about > resource consolidation. And I'm planning on pushing GNOME Journal's > next issue forward, in collaboration with Paul Cutler, but that's not > part of my contract since it's not GNOME 3-specific. :-) > > Best, > Sumana -- Dave Neary GNOME Foundation member [email protected] -- marketing-list mailing list [email protected] http://mail.gnome.org/mailman/listinfo/marketing-list
