I definetly think a multi-level sponsor membership is in order. Something along the lines of
"sponsor" over X amount ($50-100?) - put them on a list on a sponsor page towards the bottom, just the name of the individual or organization, nothing more. "Gold sponsor" over X amount ($500?) - give them space for a log, maybe set a certain square inches of pixels - 500x500 or 1000x500 or whatever seems appropriate/doable, oppertunity to further sponsor individual events/publications etc (where there logo would be put in a place of honor/significance) "Premier sponsor" over X amount ($2-5000??)- space for a larger logo on the top of the page, space for a blurb about their organizationn, etc - list them by importance/amount donated from the top. Along with the same oppertunities to sponsor events/publications/etc both individually and/or in a series. I really have no idea what would be appropriate amounts, just throwing out random numbers as examples. Depending on how many sponsors Gnome has 2 or even 3 seperate "sponsorship" pages might be in order to avoid clutter/length (like maybe have the main sponsorship page be premier/gold sponsors with a link to "other sponsors" with a simple list and more information on how you can become a sponsor. Emily On Wed, Sep 28, 2011 at 8:09 AM, Brian Cameron <[email protected]>wrote: > > Marketing Team: > > > There have been a few things that seem to have fallen by the wayside here >> and I was wondering if maybe it would help to have monthly or bi-weekly >> IRC meetings? If there was a time that worked for everyone, it would be >> nice to have a place to review some of our medium and long term goals. >> > > I think this is a great idea. Considering the current backlog of work, > I think it makes sense to start with bi-weekly. After a few meetings, > it should be clear if the meetings should be held more or less > frequently. > > > Some things off the cuff that we have to discuss are: >> * writing Q3 and annual reports >> * the website >> - Friends of Gnome program >> - adding a sponsorship page >> > > Yes, the GNOME Foundation continues to turn away sponsors when they seem > mostly interested in having some logo placement. If GNOME could have a > page where significant sponsors could put a logo of their choice, then > we could pursue these sorts of opportunities more. > > Our current Friends of GNOME website does not really provide many > benefits that would especially appeal to corporate or organizational > donors. Providing a page where high donors can put their logos would > be a simple step that would help with this. Though, I think there are > a other things we should also consider. Consider: > > * Providing a special sponsorship level that gives an organization the > ability to sponsor a certain number of events in the year (e.g. > GUADEC) to have their logo placed on event banners and things. > * Making it possible to sponsor an issue of GNOME Journal, the Annual > Report, etc. > * Giving a certain number of free passes to an event that normally has > an entrance fee. > > It would also be cool if we could make it possible for organizations to > get benefits for a lower donation amount if they meet certain > conditions (long time member of the advisory board, regular donor, if > they send a certain number of engineers to GNOME events each year, > etc.). > > These sorts of benefits would make sponsoring our activities and being > involved more valuable to sponsors, I should think. > > It seems that with just a little enhancement, we could dramatically > improve our abilities to raise funds, and provide better sponsorship > levels for more donors to get involved. > > Couldn't we do these sorts of things by just making it clear on the > Friends of GNOME program that these sorts of benefits are available, and > putting together a logo placement page? > > > - promoting our merch store and those of preferred vendors >> * creating a press list >> > > Other important items are: > > * The next issue of GNOME Journal is coming out in July or > August 2011? With GNOME 3.2 on the way, do we have nothing > interesting to say? > https://live.gnome.org/GnomeJournal > > * We really need to figure out how to better promote those > organizations that are selling official GNOME branded > merchandise. A banner ad? Something to link from the > Friends of GNOME page, or in GNOME Journal? > > * The foundation.gnome.org website is long overdue for a > facelift. It is clear that we need to better communicate the > value of being a Foundation member. The board would really > like some input from the Marketing team about how we could > make membership more attractive. We also need help updating > the website so it is more modern and better communicates this > value. Help us consider what services we should provide to > Foundation members. Some suggestions from the board include: > > * Business cards > * Being a member a prerequisite for being involved in > certain programs (e.g. GNOME Ambassadors), or to hold > particular positions in the community (e.g. the release > team). > * Real badges (SmartCards?) for GNOME Foundation membership > and Friends of GNOME that expire when your membership > expires LWN for GNOME Foundation members. > * Better promote LWN program. > * Make sure gnome.org addresses expire when membership expires > * Planet GNOME inclusion could depend on being a Foundation > member. > > --- > > Brian > > -- > marketing-list mailing list > [email protected] > http://mail.gnome.org/mailman/listinfo/marketing-list > -- Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it. - Goethe Be who you are and say what you feel because those who mind don't matter and those who matter don't mind. - Dr.Seuss Not everything that can be counted counts, and not everything that counts can be counted. - Albert Einstein
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