Hi all, We discussed this during yesterday's phone meeting. A few points that stood out for me:
* There were some concerns that "advocacy" sounds too political and forceful * While there was some support for "promotion", it was also recognised that this implies one-way communication, and that this might not be the best fit for what we do (or what we aspire to) * "Outreach" has a life of its own beyond the existing marketing team We clearly promote, engage, advocate and reach out, and each of these terms describes *some* of what we do. As such, I think we need to be focusing on which aspect of our work we want to emphasise. Based on yesterday's conversation, I'm thinking that engagement is probably the best fit, since it emphasises meaningful two-way conversation (something which is close to our mission and our brand identity). Allan On Fri, Jun 7, 2013 at 9:26 PM, Oliver Propst <oliver.pro...@gmail.com> wrote: > Hi, I'm not sure there is a need of change the term but if so I think > "promotion" is the best fit. > > > On Fri, Jun 7, 2013 at 12:50 PM, Flavia Weisghizzi <fla...@weisghizzi.it> > wrote: >> >> Goodmorning! >> >> >>> My reservation about "engagement" is that it makes it sound like we >>> only work with people who we already have a relationship with. >> >> >> Agree :) >> >> >>> So I think my preference is for "promotion": >>> >>> >>> >>> >> I really prefer "advocacy" but "promotions" sounds quite good too :) >> >> Cheers, >> >> Flavia >> >> -- >> marketing-list mailing list >> marketing-list@gnome.org >> https://mail.gnome.org/mailman/listinfo/marketing-list > > > > > -- > -mvh Oliver Propst > > -- > marketing-list mailing list > marketing-list@gnome.org > https://mail.gnome.org/mailman/listinfo/marketing-list > -- marketing-list mailing list marketing-list@gnome.org https://mail.gnome.org/mailman/listinfo/marketing-list
