On Jun 11, 2013, at 10:17 AM, Chip Childers 
<[email protected]<mailto:[email protected]>> wrote:

(note mixed public and private lists)

Mark,

Adding trademarks@ for their visibility.

I have a couple of questions listed below:

On Mon, Jun 10, 2013 at 11:07:47PM +0000, Mark Hinkle wrote:
Hello,

I have an opportunity for OSCON(http://www.oscon.com/oscon2013) that Citrix 
would like to provide to Apache CloudStack.


As always, thanks to Citrix for offering this type of sponsorship
donation to the project.

We have an Open@Citrix booth 20'x20' at OSCON as part of the OSCON 
exhibit(http://www.oscon.com/oscon2013/public/content/sponsors). The booth has 
four demo pods one each reserved for the Linux Foundation's OpenDaylight, Xen 
Project, a 'yet to be named' Citrix OSS project and ACS.  We'll be offering a 
demo pod for ACS to demo CloudStack and give away ACS approved branded 
merchandise which we will fund if approved.  The pod will have a screen to 
display a rotating presentation display that we will submit for approval by the 
ACS marketing list. Exhibitors could do demos on a laptop on the provided 
counter.


I'm slightly concerned here, but perhaps you can help eliminate my
concern (and this sort of applies to the poker party below as well).
My concern is the potential confusion about Citrix and Apache CloudStack
in how the pavilion is presented. Can you share a bit about how you see
the brands being kept distinct, and how any potential confusion about
the project being Citrix owned would be reduced?  To be clear, this is
*not* a vote of no confidence.  I just want to understand how things
will be presented.

trademarks@ - any thoughts on the concern above?  Am I off base?

OTOH, I have to say that the actual CloudStack demo "pod" sounds
awesome!

-   At the demo pod Kelcey Damage has agreed to help as well as Joe Brockmeier 
and David Nalley though I would invite anyone else from the project to help 
answer questions, pending approval of course. Therefore the only exhibitors 
would be Apache CloudStack committers so far but there are no restrictions to 
others participating that I know of.


That's good to hear!

- On the Wednesday night  (July 24th) we'll be doing the same thing we did this 
same thing last year at OSCON, it's the Citrix Open Cloud Poker party 
(http://www.oscon.com/oscon2013/public/schedule/detail/29601). We'll give 
sponsorship of the tables to a number of open source projects for free this 
will include ACS and like-minded project. . We'll also create CloudStack poker 
chips and CloudStack playing cards pending approval.


see comments about the pavilion above...

For all giveaways and promotional items we'll share proposed designs with the 
marketing list and send to the PMC and 
[email protected]<mailto:[email protected]><mailto:[email protected]>
 for approval. Please let me know if anyone has any suggestions or concerns.


Thanks.

Regards, Mark



The booth will be a 20x20 space with four pods with tower dedicated to each 
individual project. The center will have have a gaming area (XBox) and the 
Open@Citrix brand for the Citrix Open Source Office.
Each tower is a clearly distinct project pod for each -- Apache CloudStack, Xen 
Project,  Linux Foundation's Open Daylight and a fourth project we are working 
on launching that is complimentary to the other three.
Each open source project will be offered a 3' table and accompanying wall 
mounted screen.
On the screen we are asking each project to provide a looping presentation and 
then on the desktop they'll  be able to give a demo via a laptop if they so 
chose.

Here's a rough rendering of the design - http://postimg.org/image/40w0e6vnl/

As for the poker party the even is a Citrix event and then each table would 
have a placard with their project logo.We would encourage each project to have 
members there to in I believe that some of the Apache members were in 
attendance last year. I recall we had Gluster, Ceph, CloudStack, Puppet, etc. I 
would point out that this is the second time we would be doing this and we were 
approved last year and I believe that some of the Apache folks might have been 
at the event. We don't plan to modify the format if that was acceptable.

Here are some pictures of last year's event, no overt Citrix branding, each 
table had a placard so like-minded individuals could cluster around their 
favorite projects:

Xen Project Table - See Placard - OSCON branded with Xen Project
http://www.flickr.com/photos/oreillyconf/7610788408/in/set-72157630609904796/lightbox/

A typical table - Robyn Bergeron from Fedora brought the playing cards last year
http://www.flickr.com/photos/oreillyconf/7610789996/in/set-72157630609904796

Sarah Novotny - OSCON Conference chair had a "bounty" prize for whoever knocked 
her out of the poker tourney:
http://www.flickr.com/photos/oreillyconf/7610792552/in/set-72157630609904796

I hope that helps.

Regards, Mark

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