Thanks Chip for the excellent summary. The Apache Software Foundation (ASF) and it's projects like the Apache CloudStack project are always happy when third parties wish to make note of the various Apache software products that you use in your solutions. However we need to ensure that Apache brands are respected in the ways that Chip outlined below.

From a brief look at your website, I would imagine that use of the Apache Cloudstack logo or name as a mention of the software you use or integrate with would be appropriate, much like I see your statement in your CloudBand product page that goes: "...in addition, Alcatel-Lucent utilizes Apache CloudStack® in the CloudBand Management System, and supports the Amazon Elastic Compute Cloud™ (EC2)."

However as Chip notes, listing Apache CloudStack as a "partner" or "Vendor" working with your project is not appropriate.

For some background information, I suggest also reading the below in conjunction with the links Chip provided, which provides some important rationale for Apache branding. We are happy to have people talk about Apache software products, however we need to ensure that end users and the general public understand Apache projects themselves are built independently from vendors:

  http://community.apache.org/projectIndependence.html

- Shane Curcuru
  VP, Brand Management
  The Apache Software Foundation

On 7/25/13 10:00 AM, Chip Childers wrote:
(note mixed public / private lists)

Debbie,

Thanks for asking.  I've cc'ed the ASF trademarks list for their input
and / or clarification to anything I say below.

It's important to note that the project itself can't be a "partner" with
any organizations.  As that page stands today, I think it would be confusing
to include the Apache CloudStack logo in a list of partners.  Perhaps
the use of the mark would be more appropriately listed as a "technical
integration" option or something similar.  You are, of course, welcome
to reference the project as something you support / like / whatnot
(assuming you comply with our trademark usage policies).

That being said, the relevant policies that explain what you can and
can't do with the logo on a website are here:

http://cloudstack.apache.org/trademark-guidelines.html

http://www.apache.org/foundation/marks/

The first is Apache CloudStack specific, while the second is the
official ASF-wide policy.

trademarks@ folks, have I stated things accurately?

-chip

On Wed, Jul 24, 2013 at 04:39:26PM +0000, Bradshaw, Debbie (Debbie) wrote:

We use CloudStack APIs in our CloudBand Product. We recently launched a new NFV 
ecosystem community at http://ecosystem.cloud-band.com we would like your 
permission to use the Apache CloudStack Logo, in our platform partners section 
on the home page?

Thank you,
Debbie

Debbie Bradshaw
Networks & Platforms Marketing
CloudBand Business Unit
M: 949.412.7766
[email protected]

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