CouchDB has a terrific logo and name. It is a very good foundation for viral or social promotion.
In the same way that a word play on “relax” could highlight the peace-of-mind quality to of couchdb, the non-furniture meaning of the world “couch” could be used to build some intelligence/business value into it Personalise it, use it, spin it, flip it. (no need for new, old-fashion slogan) "My weekend will be divided between the couch and couching my data” Business card title "Senior Data Couch” instead of DBA Johs https://www.linkedin.com/groups?home=&gid=4547164
