I like Andy's suggestions, with the possible tweak of using "everywhere" rather than "anywhere". I think that suggests ubiquity and synchronisation slightly better, and highlights the fact that a mesh of replicating CouchDb databases is very robust to network failures. The downside is that "anywhere, any time" sounds good with the repetition of "any". Switching to "everywhere" might require:
Your data - everywhere - all the time Nick On 31 October 2014 08:10, Andy Wenk <[email protected]> wrote: > The idea to present a new slogan at Apache Con is awesome! So let's work on > this hard ... > > It's a pitty that "Your data, your rules" is already taken. That's super > awesome. So what I really like is the "personal oration" (German: > persönliche Ansprache) with saying "Your". Joan's suggestion is very good! > So what about > > "Your data. Anywhere! Any time!" > > or > > "Your data: anywhere and any time!" > > or > > "Your data - anywhere - any time!" > > We could also think about adding an adjective like: > > secure > safe > reliable > > or > > forever (in the sense of: "Your data anywhere, any time, forever") > > But the slogan should for sure be short, direct, clear and concise .... > > > > On 30 October 2014 21:36, Joan Touzet <[email protected]> wrote: > > > In New England, there's a restaurant chain called Bickford's. > > Their motto is "Breakfast anytime." Short, simple, to the point. > > (And now I want some pancakes, darn it!) > > > > What about "Data anywhere, any time"? > > > > -Joan > > > > ----- Original Message ----- > > From: "Noah Slater" <[email protected]> > > To: [email protected] > > Sent: Thursday, October 30, 2014 4:16:13 PM > > Subject: Re: New motto? > > > > Okay, so a while ago we had this discussion about what CouchDB's "why" > > was. i.e. What's our purpose. > > > > There are three questions we can answer, at various points in our > > marketing material: > > > > Why? - What's our shared goal? > > How? - How are we working towards it? > > What? - What are the particulars of that approach. > > > > Most projects get this the wrong way round. In fact, we have done. We > > tell you about JSON and HTTP and whatever up front. That's the what. > > It's not interesting. > > > > We've had suggestions to use the motto "The database that > > replicates/syncs". That's better. But this is the how. We're telling > > you how we're working towards our shared goal. Still no explicit goal. > > > > Now. You look at Apple, and their motto was "think different". It was > > always about challenging the status quo and putting the user first. > > They just happened to be doing that by building a computer. (Now a > > phone, a watch, etc, etc...) > > > > The thing about stating your values up front is that you attract > > people with the same values. They "believe" in you and what you're > > doing in a very emotional way. > > > > Compare this to Dell. You know anybody who's passionate about Dell? > > "Hey, we build powerful computers. Buy one." Okay sure, maybe. But I'm > > not gonna *feel* anything about it. > > > > So, let's talk about Couch. > > > > I think that our core value is giving people the power to do what they > > want with their data. To keep it where ever they want. To move it > > where ever they want. And for this to be as easy as possible. > > > > Here's a sample formulation > > > > "We want to put your data in your hands. We're gonna do that by > > making it easy to move your anywhere you want. We just happen to > > building a database." > > > > arkos has a great slogan: "Your data, your rules" > > > > This is where we need to be heading. This isn't about syncing. This is > > about giving people the power to move their data into and out of > > whatever environment, platform, and device they want to. > > > > Data autonomy? > > > > Some other notes: > > > > Mikeal Rogers said to me that after working with Couch, he started to > > take it for granted that getting data back out of a database should be > > as easy as putting it in. (But apparently this isn't so) He said this > > was a unique feature of CouchDB. > > > > Tom Dale once said something about the need to share and distribute > > data. No silos. Host individual sites in your own server. Can't > > remember the context, just have it in my notes. > > > > But this ties into the IndieWebCamp concept of POSSE. > > > > http://indiewebcamp.com/POSSE > > > > And also dovetails with OfflineFirst, things like unhosted, and the > > growing movement of people who want local data ownership. > > > > Also think about the fact that CouchDB is more like Git than > > PostgreSQL. (Thanks Jan, for the analogy.) Decentralised data, > > workflows, syncing, etc. What is this about really? It's about > > enabling decentralised data management. Ties into the same concept. > > > > Access your data anywhere > > Access your data offline > > Decentralised data management > > Puts you in control of your own data > > Local data ownership > > Grants you data autonomy > > Your data, your rules > > Puts your data back in your hands > > > > ^ Not slogans, just prompts. > > > > What's our why? If we find that, we'll have our slogan. > > > > > > On 30 October 2014 19:45, Andy Ellicott <[email protected]> wrote: > > > I think I read something recently that there's more mobile than web app > > development happening these days, so "web" might end up sounding > outdated. > > > > > > Random input: > > > "Synchronicity" is a word we're using to differentiate couchdb-style > dbs > > from others. Feel free to reuse or take inspiration from that...or not :) > > > > > > Andy > > > > > > Sent from my iPhone > > > > > >> On Oct 30, 2014, at 2:35 PM, Alexander Shorin <[email protected]> > wrote: > > >> > > >> Will repeat myself on IRC: > > >> > > >> "A database for the web" isn't good one since PouchDB is eventually > > >> more "database for the web" than CouchDB now. > > >> We need something more fresh, unique and collision safe as like as > > >> "Time to relax!" was - it's hard to associate any other database with > > >> the same motto. > > >> -- > > >> ,,,^..^,,, > > >> > > >> > > >>> On Thu, Oct 30, 2014 at 9:01 PM, Joan Touzet <[email protected]> wrote: > > >>> Coming out of the logo discussion, it seems 2.0 may be the > > >>> right time to consider a new motto, replacing "Time to relax." > > >>> > > >>> PouchDB is "The database that syncs." > > >>> > > >>> On http://couchdb.apache.org/ today, "A database for the web" > > >>> is the most prominent motto, bigger than "Relax." > > >>> > > >>> Jan and I will be on stage in 3 weeks in Budapest to present > > >>> plans for CouchDB 2.0. I'd love to make an announcement of a > > >>> new motto there, even if we don't have a new logo (or consensus > > >>> on one) by that time. > > >>> > > >>> Thoughts, suggestions, comments? > > >>> > > >>> -Joan > > > > > > > > -- > > Noah Slater > > https://twitter.com/nslater > > > > > > -- > Andy Wenk > Hamburg - Germany > RockIt! > > GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588 > > https://people.apache.org/keys/committer/andywenk.asc >
