Sean, the idea of a couch icon instead of the word is a brilliant idea for a supplementary version of the logo (symbol, bug in the corner of slides etc) I also like it because it builds on the name as it has been established (the couch and the red couch). Often the work of establishing a brand in the early phase is undervalued and new names/symbols are introduced and the brand building needs to start all over again (llike switching to “flowDB” would set us quite a few years back). You just proposed a way forward with the couch that is more on the CocaCola/Shell type of gradual refinement and simplification down to the essence of the brand.
Johs > On 01 Dec 2014, at 19:38, Jan Lehnardt <[email protected]> wrote: > > Heya Sean, > > I really like where this is going! > > The one thing I’d flag is dropping the “couch” as redundant, I think it is > important to get the full name out in the logo, think stickers and banners > and all that. [__]DB could be SofaDB e.g. (aside, [__] is a pretty good > ascii couch, we should start using that :) > > I’m not sure about the FlowDB, this has not resonated with the community as > far as I can tell. > > Best > Jan > -- > > > > > >> On 30 Nov 2014, at 07:45 , Sean Barclay <[email protected]> wrote: >> >> Hello Everybody, >> >> My team put together a few ideas for the CouchDB rebrand. They can be >> considered preliminary ideas that can be taken further and refined if need >> be. >> >> Take a look here and let us know what you think. >> >> https://app.box.com/s/cko5yt2hqbcbejgu2qtl >> >> Cheers, >> --Sean >> >> p.s. I'm sending this again because I didn't see it come through on the >> mailing list with my new email. >> >
