Thanks for getting this discussion going again, Joan!

Here is where we discussed this last fall: Thread “New motto?”: 
http://apache.markmail.org/thread/6k6qtc65vtnse5ls (incomplete results, because 
the MarkMail interface is weird, but should get you the best parts)

In there, we follow the search for our WHY, which defines our HOW and that in 
turn defines our WHAT (context http://markmail.org/message/346bxv4v3sq7ofoj)

Noah summed up our discussion back then 
(http://markmail.org/message/h2dm233yjuphtufw):

> WHY -- Getting your data where ever you need it (mobile, geolocations, cloud, 
> etc)

> HOW -- Sync protocol (with CouchDB as the reference implementation)

> WHAT -- Erlang, MapReduce, CouchDB Query, REST, JSON, JavaScript, etc., etc.


The slogan we are looking for now is addressing the WHY and the WHY only. The 
HOW and the WHAT also deserve treatment though, but these need to live 
elsewhere.

Let’s attempt to organise this a little:

Project name: Apache CouchDB

Nickname: CouchDB

Slogan: Data where you need it. (WHY)

Mission Statement: Apache CouchDB aims to foster an ecosystem of software that 
can flexibly share data with each other by defining a universal synchronisation 
protocol. (HOW)
 
Description: CouchDB is the focal point of the Couch Sync Protocol suite which 
is implemented by an ecosystem of projects that all work in concert to fulfil a 
universal vision: being able to share and access data where it has the most 
value, from cross data-center cluster to mobile phones. CouchDB is an 
Erlang-implementation of the Couch Sync Protocol with a strong focus on 
reliability, durability and scaling. CouchDB uses HTTP for its API, JSON for 
documents, and a developer-friendly query language and optionally MapReduce for 
efficient data retrieval. (WHAT)

* * *

Let’s collect variations of this and counter examples, but let’s keep the same 
form:
1. Address the WHY, HOW and WHAT
2. Define: Name, Nickname, Slogan, Mission Statement and Description (we can 
rename the labels later, for now it is important to get the copy text for the 
WHY, HOW and WHAT right).


* * *

FWIW: PouchDB nicked the “The database that syncs” from an email of mine on 
dev@ two years ago, when this was discussed first (and kudos to them for 
realising it is a great slogan and running with it!). I see no harm in the two 
projects sharing this, or coordinating, e.g. CouchDB: The database that syncs. 
PouchDB: The JavaScript database that syncs, or somesuch. (not saying this is a 
proposal of mine, but if anyone wants to advocate it, I’d be happy to listen 
and hear a proposal).

* * *

Thanks!
Jan
-- 






> On 24 Apr 2015, at 11:07, Constantin Angheloiu 
> <[email protected]> wrote:
> 
> indeed, i like that too
> i will proceed with these modifications
> 
> On Thu, Apr 23, 2015 at 5:41 PM, Giovanni Lenzi <[email protected]>
> wrote:
> 
>> great tweaks!
>> 
>> 2015-04-23 16:05 GMT+02:00 ermouth <[email protected]>:
>> 
>>> Illustration for my points, wish it help:
>>> 
>>> Raster:  http://jquerymy.com/kod/couchlogo-cleanup.png
>>> Vector:  http://jquerymy.com/kod/couchlogo-cleanup.svg
>>> 
>>> It still need lot more work, although.
>>> 
>>> ermouth
>>> 
>>> 2015-04-23 16:11 GMT+03:00 Noah Slater <[email protected]>:
>>> 
>>>> I confess, I do not know much about logo design.
>>>> 
>>>> I had thought we might want to enlist the services of a professional
>>>> designer to turn the logo concept into a finished set of assets.
>>>> 
>>>> Perhaps Constantin is a professional designer though? I had not
>>> considered
>>>> that. My bad.
>>>> 
>>>> 
>>>> 
>>>> On Thu, 23 Apr 2015 at 15:06 Alexander Shorin <[email protected]>
>> wrote:
>>>> 
>>>>> On Thu, Apr 23, 2015 at 4:01 PM, Noah Slater <[email protected]>
>>> wrote:
>>>>>> 
>>>>>> Is Cloudant able to help us with the designer?
>>>>> 
>>>>> Why ask Cloudant?  Did Constantin refused to handle his own work and
>>>>> lead it to the final stage?
>>>>> 
>>>>> --
>>>>> ,,,^..^,,,
>>>>> 
>>>> 
>>> 
>> 
> 
> 
> 
> -- 
> *C-tin* Angheloiu
> *deals with design magic*
> 
> mobile: +4 0728.956.111
> email: [email protected]
> find us: www.thewizards.ro
> facebook.com/TheWizardsRo; twitter.com/TheWizardsRo

-- 
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