> On 15 Sep 2015, at 21:51, Jan Lehnardt <j...@apache.org> wrote:
> 
> Hi all,
> 
> as promised, here’s the vote for our new Slogan, Mission Statement, and 
> Description.
> 
> We have two contestants.
> 
> Before I show them to you, here are the rules:
> 
> 1. These aren’t final-copy-edit versions, but rough drafts that convey ideas. 
> After voting, we’ll go through them with a fine-toothed comb to get things 
> all shiny.
> 
> 2. The proposals don’t mean to capture a laundry list of your favourite 
> features of CouchDB. They are supposed to express the focal point that our 
> community gathers around, the thing that we all have in common, what excites 
> us all about CouchDB. Vote accordingly.
> 
> 3. This emails contains two proposals. Vote by replying to this email with 
> your vote just under each proposal where it says “Your Vote Here”.
> 
> 4. Vote with +1 (I support this), +/-0 (I’m indifferent, but no harm done 
> either way), -1 (I don’t like this, for reasons A, B and C, (and please do 
> include your reasons)).
> 
> 5. You are welcome to qualify your vote with your take on either proposal.
> 
> 
> A note: Johs, I took some inspiration from your WHAT-part, I hope you don’t 
> mind ;) —  I think we are essentially voting on WHY and HOW anyway, as the 
> WHAT is roughly the same idea.
> 
> Without further ado, here are our proposals.
> 
> * * *
> 
> Proposal #1:
> 
> Slogan: Data where you need it. (WHY)
> 
> Mission Statement: Apache CouchDB lets you access your data where you need it 
> by defining the Couch Replication Protocol that is implemented by a variety 
> of projects and products that span every imaginable computing environment 
> from distributed server-clusters, over mobile phones to web browsers. (HOW)
> 
> Description: Store your data safely, on your own servers, or with any leading 
> cloud provider. Your web- and native applications love CouchDB, because it 
> speaks JSON natively and supports binary attachments for all your data 
> storage needs. The Couch Replication Protocol lets your data flow seamlessly 
> between server clusters to mobile phones and web browsers, enabling a 
> compelling, offline-first, user-experience while maintaining high performance 
> and strong reliability. CouchDB comes with a developer-friendly query 
> language, and optionally MapReduce for simple, efficient, and comprehensive 
> data retrieval. (WHAT)
> 
> Your Vote Here

+1

I believe the WHY captures the one thing that we all share of the things that 
excite us about CouchDB and what embodies the core potential of CouchDB. The 
HOW and WHAT parts will need some copy-editing to read a litte nicer, but I 
think content-wise they capture what most people will find appealing when they 
look at CouchDB.


> 
> * * *
> 
> Proposal #2:
> 
> Slogan: Restful freedom (WHY)
> 
> Mission Statement: Data that sync (HOW)
> 
> Description:  
> Store your data safely, on your own servers or with any leading cloud 
> provider. Your web applications can follow the data if you want since CouchDB 
> speaks JSON with any file type attached. It lets you run your JavaScript on 
> the server or in the browser. You can start with the smallest of technology 
> stacks and grow to serve millions of users -- following a learning curve that 
> doesn't break. Keep your data in sync and where your users need it to be, on 
> the device of their preference, online or offline. Share, combine, present, 
> receive and update documents via master-to-master replication and let web 
> based services monitor changes for additional processing. (WHAT)
> 
> Your Vote Here

-1

Aside from the (intentional) grammar-nit in the HOW that I can’t get beyond, I 
think the WHY, while it does express what we are about, doesn’t quite capture 
what we are about in a way that addresses our end-users needs or pains. It 
would be more fitting as for a community-internal, say, event or something like 
that.

Best
Jan
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