Hi Jan, thanks for this, sorry for the late respons > On 28. sep. 2016, at 21.12, Jan Lehnardt <[email protected]> wrote: > > Now, to help us decide *what* to do *when* we definitely need to do some > marketing ground work: like defining key personas that we want to reach (the > dev, the CTO, etc.) and nail down their needs and fears and then we can > figure out how to address them with our marketing efforts. Personas is a great way to capture almost all the essentials of marketing. "Personas" and "Touch points" from the UX vocalbulary will take us a long way in introducing "market pull" to meet the "tech push" from the developers > > And do this one by one, iteratively. Yess, Ideally the marketing list would iterated in sync with development > > As for competition, I couldn’t give a rat’s ass. I think we have a good > handle on who the competition is and what makes sense for the project to do > on a technical level to get to where we feel we have a good competition story > (cluster rebalance, improved query lang, perf e.g.), but aside from that, I > don’t think there is a need to go beyond any of that. I agree very much on focusing on the "story" level. The main thing here is to not to get caugth up in a feature race. Simplicity wins, but adding features to match competition can be tempting. > > I’d rather spent time on working out the kinks on the story and tech of the > use-cases that replication enables, which is as wide as “from BigData to > Mobile”, and I still think, after nearly 10 years, that this is a really > strong and compelling value proposition, we just need to deliver on it. > > Best > Jan
I am a fan of 3x3 breakdown of things to keep it simple and maintain a limitid number of slots to comptet for. This is my suggestion for a CouchDB marketing 3x3 Story (the brand, the positioning, "who we are") Value (the core capability, strength, "what we have to offer") Personas (decision makers and their needs and preferences, the "who we reach out to" dimension) The threesome makes it easy to look at this from any angle, any item relates to both the other Story: Relax! -- Seamless multi-master sync -- Big Data to Mobile (with an Intuitive HTTP/JSON API) -- Opensource project embraced by the brand "No one ever got fired for buying" Personas: The entire stack of decition makers -- SW developer -- CTO -- Business platform developer Value: Incredible cost-growth-risk performance -- Easy onboarding, scales with your needs -- Data where you need it (on/offline, public/secure, cloud/your own device etc) -- Designed for Reliability johs
