Marc,

Thanks for starting this discussion! As a participant in both the website and 
marketing groups, I'd like to add my input below, from the marketing 
perspective. 

On Nov 18, 2010, at 6:43 AM, Marc Paré wrote:

> As Michael Wheatland posted on the website mailist, the Drupal site is coming 
> along quite well. We are just working on the Drupal site needs for various 
> groups.
> 
> I have created two threads: one for the [Marketing] team and one for [Design] 
> team to establish the needs for each group. Let us know on this thread what 
> your anticipated needs are and/or any wishes that you may have to make your 
> section work better. I will then update the Drupal Website Development wiki 
> page with your suggestions. 
> (http://wiki.documentfoundation.org/Website/Drupal/Marketing) with the data.
> 
> Try to be as complete as possible. We can still add more wishes later, after 
> the site goes live, but it will probably be busy with other demands on the 
> Drupal Website Devs.
> 
> Needed:  Please feel free to add any individual team requirements for the 
> final Drupal based website. All requirements should be non-specific. ie. 
> Instead of "a wiki to upload documents to" try "a web based document control 
> system". We care about detailed requirements here rather than proposed 
> solutions.
> 
> Your requirements
> ==================
> 
> * Ideas: (add any ideas that you may have; ideas that would allow better work 
> conditions for the design team etc.)
> 
> * File formats: (Should the Drupal team take into consideration any file 
> formats for your team? These are mostly for uploading/downloading concerns.)
> 
> * Workflows / Procedures:

I'm becoming more and more interested in the idea of "campus ambassadors", as 
successfully implemented by Mozilla, but with a broader focus. In the world of 
music promotion, the concept of "street teams" is frequently used. They are 
groups of enthusiasts who carry out local promotional efforts--like 
distributing flyers and hanging posters to promote upcoming concerts. I'm 
considering adapting the idea to LibO somehow, and would like the website to 
support this by allowing the creation, by users, of small interest groups for 
conversations, file sharing, and event planning. I think it will be especially 
effective on campuses, but also useful outside of these realms too.

The general toolset should match what we're familiar with from grassroots 
political campaigns, tie in to social networking sites for street teams to 
further promote their activities, and help connect them to government, 
university and NGO decision makers to promote LibO in all these areas (via 
email, calls and faxes). It should allow sharing of files so that one team can 
create a great poster that others adopt and adapt to their local conditions, or 
a video for the same purpose.

Lots of ideas will grow from this, but I first want to get the general concept 
in front of everyone to begin discussions.

-Ben

Benjamin Horst
[email protected]
646-464-2314 (Eastern)
www.solidoffice.com


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