Ahh, in that case i need to have a go at doing the exercise myself. My point was that there is no such thing as a perfect customer except perhaps one that has just bought from you and will therefore want to buy again.
Regards from Tom :) ________________________________ From: Jeff Chimene <[email protected]> To: [email protected] Sent: Sun, 2 January, 2011 15:21:30 Subject: Re: [libreoffice-marketing] Fwd: Making it remarkable! On Sun, Jan 2, 2011 at 4:23 AM, Tom Davies <[email protected]> wrote: > Your perfect customer is one that already uses OpenOffice and just needs a > nudge to move to LibreOffice. Oddly enough not many people are in that > position. > That's your interpretation, not mine. ;-) Remember, this is my /perfect/ customer. I certainly want to talk to folks who already use OO, but they aren't my /perfect/ customer. I said nothing in that statement about what's on their desktop. In fact, I explicitly mentioned they want to "shift expenses from licensing". It's fair to interpret that as a statement of fact (they've already shifted to libreware, hence shifted expenses), rather than a goal (they want to shift to libreware, and want to shift expenses). Perhaps I could have said that those are statements of my perfect customer's goals/needs/wants as opposed to statements of circumstance. I've used this "attracting your perfect customer" exercise in other jobs. I've found it to be helpful to focus on what's important, esp. w/ regard to what one believes will motivate others to take action. Perhaps others would like to post their vision of their perfect customer? > The question is how to attract people that are not already sold on the idea > of LibreOffice surely? > Regards from > Tom :) > > > ------------------------------ > *From:* Jeff Chimene <[email protected]> > *To:* [email protected] > *Sent:* Sat, 1 January, 2011 18:21:55 > *Subject:* Re: [libreoffice-marketing] Fwd: Making it remarkable! > > On 01/01/2011 01:15 AM, Stefan Weigel wrote: > > Hi Dave, > > > > Am 01.01.2011 01:02, schrieb Dave Johnson: > > > >>> DO NOT talk about the fact that it is free. > > > > IMO the key point is that it´s not (only) free of charge, but that > > it´s free software in the sense of > > > > ...freedom > > ...free speech > > ...openness > > ...trustable > > > > and so on. > > > > Pretty much the same is true for ODF. > > > > In this sense, I think we *should* talk about it. > > > > Stefan > > > > Of course we should talk about it. "... free of charge..." is part of > the Manifesto. > > Additionally, it's an element of what motivates my perfect customer. I > wrote about my perfect customer on the US marketing list. > > My perfect customer: > o might work in the public space > o is wondering if this whole "cloud thing" is worth > investigating, but is > wary of abandoning existing dedicated desktop software. > o wants to get off the upgrade treadmill > o wants to shift expenses from licensing > o wants to use open data formats, esp. with respect to archiving > structured data > o might resonate with the freedom that accompanies source code > availability > o relies on tech specialists to recommend/install/support > software on > their behalf > > -- > Unsubscribe instructions: E-mail to [email protected] > List archive: http://listarchives.libreoffice.org/www/marketing/ > *** All posts to this list are publicly archived for eternity *** > > > -- Unsubscribe instructions: E-mail to [email protected] List archive: http://listarchives.libreoffice.org/www/marketing/ *** All posts to this list are publicly archived for eternity *** -- Unsubscribe instructions: E-mail to [email protected] List archive: http://listarchives.libreoffice.org/www/marketing/ *** All posts to this list are publicly archived for eternity ***
