On Sun, 2011-02-13 at 02:19 +0100, Bernhard Dippold wrote: > > Another factor is cost. Does using green paper stock at the printer > add > > to the cost? What do we do about poorly funded marketing teams to > > minimize costs? > > Green paper is nearly impossible, if we want to stay consistent with > our > branding colors. You will never get a paper in "our" green tone. > And if you want to have any other color on it, you will have to add a > white background to every lighter color.
Hi Just wanted to jump in on this specific point of, using a colored paper. I would come at it from a slightly different perspective, one that says this is a very good way to get a common message across in a highly disbursed environment. In the case of a community that does already span the globe I would say we count in that definition :) What I would add to the idea is that this means offering a good set of basic marketing materials, in black or Grey Scale. In the case of very small events, which I propose is the major of the events, where often or most likely, it is a single person handling all the materials and costs, then saving them every 'penny' is a serious and reasonable concern. If you then ask, where possible, use a green paper stock. Give guidance on a selection, but everyone can see the color of the Logo, and people will usually try to pick the best choice available to them. OK - so someone in Japan one weekend and another in Denmark the next use somewhat different Green. I think it still serves the basic branding. The cost savings is significant. It is also worth the effort from a presentation POV to actually produce B/W or Grey scale source files, rather then having the printer driver convert to Grey scale, IMO. Just my thoughts. Thanks Drew -- Unsubscribe instructions: E-mail to marketing+h...@libreoffice.org List archive: http://listarchives.libreoffice.org/www/marketing/ *** All posts to this list are publicly archived for eternity ***
