A bit late to this thread, but I have a question: What would be accomplished by a Facebook ad campaign? How would that help the financing or development goals of the project?
The empirical analysis of Facebook advertising is not good. When large entities with large budgets and quants to crunch the numbers start pulling back, you had better re-think your course of action if something is a good idea. For example: Facebook: The Best Show In Town http://adcontrarian.blogspot.com/2012/05/facebook-best-show-in-town.html Quote: On Tuesday, the big bomb hit when GM announced it was cancelling $10 million in Facebook ads. According the The Wall Street Journal... "General Motors Co. plans to stop advertising on Facebook after the auto maker's executives determined their paid ads had little impact on consumers' car purchases... (GM) will continue to expand its use of marketing through Facebook's pages, in which marketers can display content at no cost..." Might Facebook be a good medium for LO advertising? Perhaps, but I'd doubt it. The only time I click on a FB ad is by accident. I had a small success earlier this year writing a small blurb for a trade publication (the American Medical Writers' Association) about LO. It might be a good idea to get articles about the benefits of LO, or case studies about organizations that moved over to LO, published in relevant communities. I would much rather see developers or the full time members of the organization use the funds, rather than some advertiser. -- Unsubscribe instructions: E-mail to [email protected] Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/global/marketing/ All messages sent to this list will be publicly archived and cannot be deleted
