Hi Marc, How do you suggest users "adopt" a community?
On Fri, Dec 21, 2012 at 4:50 PM, Marc Paré <[email protected]> wrote: > Le 2012-12-21 10:11, Charles-H. Schulz a écrit : > >> Hello Marc, >> > > >>> We should also get Italo's opinion on this as well, and, make a note of >>> the decision so that we do not go over it again. >>> >>> A lot of the confusion is that the community and community-product -> >>> "LibreOffice Suite" share the same logo. We may need to differentiate >>> the two if we are to promote both. As you suggested, the "page icon with >>> surrounding people-figures" may need some work if we were to develop a >>> logo for the community. >>> >>> Perhaps a combination of the formal logo (with subline) and the >>> suggested community-page-icon[1]? This would allow us a recognized brand >>> with two flavours -- community as well as product. If we were to adopt >>> this as our community logo, we would then have the following breakdown >>> in logos: >>> >>> 1. Community logo >>> * with TDF subline for official use >>> * without TDF subline for unofficial use >>> >>> 2. Product logo >>> * with TDF subline for official use >>> * without TDF subline for unofficial use >>> >>> 3. We would also have the LibreOffice "page" icon brand that, IMO, we >>> should also defend/protect against abuse. The page icon is the base for >>> many of our icon design development. We should develop brand recognition >>> for this as well. >>> >>> So far the LibreOffice logo has been pushed more for the product than >>> the community. The proposed community logo[1] would be close enough to >>> the "up-to-now product logo" to gain quick brand recognition. Maybe we >>> should not mess around with the "up-to-now" product logo brand >>> recognition and develop a community logo in tandem with the product logo. >>> >> >> >> But again, why do you want to differentiate, esp. now that we're >> essentially saying that we're not pushing the product but equate the >> product and the community? Why a different logo? That's what I don't >> get. It is not like there's a product, a company producing it, and then >> a community of fans of the product with a specific identity. It is >> rather that there's a community happening to develop a product and being >> in charge of it at every stage. Am I missing something here? :-) >> It appears to add one more layer of complexity and confusion on a >> marketing team that's already struggling to take off... >> >> best, >> Charles. >> >> > I think the dilemma here is that we are in fact trying to do 2 things at > once. Up until the LibreOffice Conference 2012, we had been trying to > establish the LibreOffice "product" brand and have managed this quite well. > The iconic LibreOffice name, color (green) and iconic page-logo have a > foothold on the office suite circuit. > > Since the LibreOffice Conference 2012, we are now shifting our approach to > branding our community (which, BTW, I much more prefer). However, we have > spent the last 2 years, working the medias, conferences etc. and have > achieved significant recognition by the public of the LibreOffice suite, by > and large, also by the recognition of the LibreOffice logo brand. I don't > believe that when the public/enterprises see the LibreOffice logo that they > have our community in mind, they rather see the LibreOffice product and > docs, and rightly so -- our marketing has worked. We were being a little > selfish in trying to get more people to adopt the product rather than adopt > the community. > > In my opinion, I would suggest we not waste the product brand recognition > that has been gained in the last 2 years and throw it away in order to > "re-boot" our priorities. I think this would not be a good tactical move > for our product brand. I would now suggest we develop a community logo that > our social media websites could use to advance our community brand. The > logo does not have to be that much different from the established product > brand, but just have enough subtle differences to show community > involvement. However, the common design lines of the community and product > logos will work in our favour and help boost the community brand > recognition. > > We can then work a little more on community building, which is quite > lacking at the moment. > > Cheers, > > Marc > > > > -- > Marc Paré > [email protected] > http://www.parEntreprise.com > parEntreprise.com Supports OpenDocument Formats (ODF) > parEntreprise.com Supports http://www.LibreOffice.org > > > -- > Unsubscribe instructions: E-mail to marketing+help@global.** > libreoffice.org <marketing%[email protected]> > Problems? http://www.libreoffice.org/**get-help/mailing-lists/how-to-** > unsubscribe/<http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/> > Posting guidelines + more: http://wiki.**documentfoundation.org/** > Netiquette <http://wiki.documentfoundation.org/Netiquette> > List archive: > http://listarchives.**libreoffice.org/global/**marketing/<http://listarchives.libreoffice.org/global/marketing/> > All messages sent to this list will be publicly archived and cannot be > deleted > > -- *Monfort Florian* BM2 Student at France Business School Marketing Apprentice at Red Hat Marketing Team Member at The Document Foundation [email protected] Mobile : +33 6 58 97 15 61 -- Unsubscribe instructions: E-mail to [email protected] Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/global/marketing/ All messages sent to this list will be publicly archived and cannot be deleted
