What is the new slogan?

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On Feb 3, 2013, at 6:12 AM, Marc Paré <[email protected]> wrote:

> Just getting back to this. How are we doing?
> 
> Le 2013-01-28 12:10, Charles-H. Schulz a écrit :
>> Le lundi 28 janvier 2013 à 11:59 -0500, Marc Paré a écrit :
>>> Le 2013-01-26 12:18, Charles-H. Schulz a écrit :
>>>> Hello,
>>>> 
>>>> As discussed during our various calls we have three layers of messaging
>>>> (aside nice graphical elements):
>>>> *  the PR itself, announcing the release
>>>> *  the features page, directly based on the release notes on the wiki
>>>> *  between 5 to 10 meta-features to be used as main elements for anyone
>>>>    checking out what the 4.0 is about. Basically these "meta - features"
>>>>    are pretty much the coolest features we have picked out of the
>>>>    release, and turn them not into specific and well described features,
>>>>    but rather solutions or ideas. We (a small group of active marketing
>>>>    team members) opened a wiki page, gathered what we thought were the
>>>>    top features (and before you ask, this IS subjective) and turn them
>>>>    into specific phrases, ideas, soundbites for the release.
>>>> 
>>>> You can see the result there:
>>>> https://wiki.documentfoundation.org/Marketing/40Messaging
>>>> (aka Top Features) and we would like your input. Don't write ten more
>>>> features or ten different features, just tell us if you feel there's
>>>> something missing, or something sounds bad, or that we must have a hole
>>>> in our heads for not having picked this or that feature.
>>>> 
>>>> Once this is done, we're shipping this as "prime content" to the
>>>> website team, and it will go to the 4.0 landing page. The deadline is
>>>> Monday 5 pm CET.
>>>> 
>>>> Thanks,
>>> 
>>> Charles: At this point, is there anything else that you need for this page?
>> 
>> 
>> I don't think so. In terms of material we need:
>> - the final visual elements (splashscreens, etc.)
> 
> -- splashscreen has been rescheduled for one of the next update to v.4.0 
> perhaps v4.1
> 
>> - screenshots
> 
> -- are the screenshots from the v.4.0 sufficient enough? Why do we need these 
> for the marketing team?
> 
>> - one video
> 
> -- CMIS video by Leig -- done! Good job too! Thanks Leif!!!!
> 
>> - the website (well under way at least for the temporary homepage).
> 
> -- we still need to see a newere update, preferably on the staging site. Some 
> members (Michael Meeks) would like to see if before the release date, and on 
> the staging site if possible.
> 
>> - the slogan (private marketing list)
> 
> -- slogan done and will appear on the release date.
> 
>> - the features page
> 
> -- features page is done for EN. The DE, FR, ES teams are hard at work and 
> will probably have theirs done by the release date. Not sure about the PT-BR 
> team (Eliane ???), I have not heard of any other teams who are working to 
> have their features page ready by the release date (the dev release date says 
> it will be Feb 6 BUT this is only if the latest versions are good, not sure 
> yet if the latest is good ... Tim submitted a problem with printers not 
> showing up in the printer list on Win version. Doh!
> 
>> 
>> Side items such as interviews are on a separate track.
> 
> -- interviews -- not sure if the release date interviews will be ready? 
> Charles
> 
>> 
>> When we have the visual elements, the slogan I'll pack them up with the
>> text (see my previous mail) of the meta features and the website team
>> will use them for the new pages.
>> 
>> Best,
>> 
>> Charles.
> 
> Are there any other items that we should work on?
> 
> Marc
> 
> 
> -- 
> Marc Paré
> [email protected]
> http://www.parEntreprise.com
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