Hi :)
Yes

Actually lower quality than that.  The impression people have is that it's so 
bad that we have to get rid of it somehow.  Free apples would make people 
assume the apples riddled with dying maggots and worse.  Hmm, even maggots 
might be worth selling to fishermen as bait so if the apples are free they must 
be really foul.  

So, it's better to point out the features and avoid mentioning the price.  
Regards from 
Tom :)   





>________________________________
> From: Kannan Moudgalya <kan...@iitb.ac.in>
>To: marketing@global.libreoffice.org 
>Sent: Thursday, 28 March 2013, 10:09
>Subject: Re: [libreoffice-marketing] quick AdWords update
> 
>Not clear - why do the British not like "free" things?  Do they think 
>that those of poor quality?
>
>Kannan
>
>On 28/03/13 4:08 AM, Tom Davies wrote:
>> Hi :)
>> Does the English one mention the word "Free" perchance?  Doing so would 
>> significantly reduce any clicks in my country.  Avoid it and watch the click 
>> rate rise.
>> Regards from
>> Tom :)
>>
>>
>>
>>
>>
>>> ________________________________
>>> From: Florian Effenberger <flo...@documentfoundation.org>
>>> To: marketing@global.libreoffice.org
>>> Sent: Wednesday, 27 March 2013, 12:06
>>> Subject: [libreoffice-marketing] quick AdWords update
>>>
>>> Hi,
>>>
>>> this is just a quick, but interesting AdWords update: I placed the very 
>>> same text in English as well as in German, with exactly the same 
>>> parameters. Interestingly, the click through rate for the English version 
>>> is only ~2%, while for the German one, it is ~6%.
>>>
>>> I've temporarily disabled the English version to see if this yields even 
>>> more clickthroughs for the German version.
>>>
>>> Florian
>>>
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>>>
>>>
>
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