Hello Marc, Le mardi 14 mai 2013 à 16:49 -0400, Marc Paré a écrit : > Le 13/05/13 06:46 AM, Charles-H. Schulz a écrit : > > Hello everyone, > > > > I'd like to share with you an early report on our Facebook ad campaign. > > My first surprize was that a Facebook ad has to be validated by Facebook > > and it does take time (several days). Consequently, the ad campaign > > effectively started on the 7th of May. From the 7th till today (6 days) > > the ad was seen by 74,298 unique people, over a general scope of over > > 135 Million people (people selected in English-speaking geographies with > > specific interests, from small business owner to education-interested > > audiences and tech early adopters). I can provide a specific audience > > segmentation if needed. Needless to say, I configured the ad to run for > > people who are not related to LibreOffice. The goal of this ad was to > > get more "Likes", and thus the report follows that logic. > > > > The ad was seen by 74,298 people, that's the effective outreach of the > > ad until now. On these people, 718 people actually clicked on the ad, > > went to the LibreOffice Facebook page and on these 718 people, 560 liked > > it (clicked on the like this page button). > > > > This costed (again, till today) 165 Euros and 46 cents. Keep in mind we > > have set a limit of 30 Euros for each day the ads run. In the end it > > seems that each "Like" by anyone on Facebook to the LibreOffice page > > costs 30 cents. > > > > I have more in-depth metrics if anyone's interested, but I'd like to > > share my feeling about this ad: On the one hand it's great because it > > seems we are able to raise the awareness of LibreOffice; both the > > potential audience and the effective audience numbers are impressive; > > but then what does clicking on a Like button mean? I don't know what to > > think about that. > > > > I'm sure we can have another campaign with different objectives, > > (Facebook ads can be run according to more complex patterns) but at this > > stage I'm both happy by the audience and at the same time I don't know > > what to do with it: so we got 560 clicks. "Cool", so what? :-) let's be > > thankful for them and hope we are attracting not just new users but > > future contributors as well. > > > > Your thoughts are welcome, > > > > I think our objective show be four-fold: > > * we are at the very least looking for marketing and brand recognition > ,-- it looks like we got some good coverage with people at least seeing > the ad -- approximatley 75 000 people > > * we are looking for clicks on the ad -- we got 1%. I was hoping for > more of 2% which would have translated to 1500 instead ... in my > experience a 2% return in the publishing arena is a good return on ad > placements or for any type of marketing campaigns. > > * we are looking for a spike in download for that particular period. We > would need the download metrics for that particular period. > > * we are looking for a smaller spike in donations for that particular > period. > > > Most important of these points is the spike in downloads which is what > we need from our ad readers. Once they have gotten to try LibreOffice we > should not have a problem retaining them as regular users. > > Is there a way of getting the download numbers for that period and > compare it to a regular previous period? > > Thanks for doing this, it will show us if FaceBook ads are of any value > to us.
Thanks a lot for your feedback. You're making a very good point: the download spike. As we're speaking the people who liked our facebook page because of this ad campaign are several hundreds . I do not think we could observe that spike if there were any, but as the campaign is supposed to run for about a month, we may be able to observe the download spike in a few weeks. I'll return to the list with this data by then. Of course, one can always wonder what "liking a page" means regardless of any philosophical consideration, as that's my case. Do you like the page because you think it's a cool project, did you click out of boredom or did you actually download the software and use it? All good questions to ask... :-) Best, -- Charles-H. Schulz Co-Founder & Director, The Document Foundation, Zimmerstr. 69, 10117 Berlin, Germany Rechtsfähige Stiftung des bürgerlichen Rechts Legal details: http://www.documentfoundation.org/imprint -- To unsubscribe e-mail to: [email protected] Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/global/marketing/ All messages sent to this list will be publicly archived and cannot be deleted
