The Facebook ad campaign is now over, and I have collected what I
believe is most of the data available about its results. The numbers are
not bad at all, I think, although some are rather arcane. Facebook seems
to track the time exposure and the reaction to the audience a lot for
instance. The rough numbers are below:
* 544K people actually saw the ad on Facebook
* They shared it over to 127K other people
* 3311 people clicked on the ad
* 2537 people liked our page (on top of the others who follow the
page or liked it because the page was shared independently of
the campaign)
* all this for less than 30 days and just over 800 Euros.
The full details are on the page:
https://wiki.documentfoundation.org/Marketing/Ads#Facebook_Ad_Campaign
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Charles-H. Schulz
Co-Founder & Director, The Document Foundation,
Zimmerstr. 69, 10117 Berlin, Germany
Rechtsfähige Stiftung des bürgerlichen Rechts
Legal details: http://www.documentfoundation.org/imprint
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