Based on the discussion on the marketing mailing list and during the call, we are now focusing on a different concept: i.e. the LibreOffice version released by TDF positioned as a "rolling" product, versus a more stable version optimized for enterprises and released by the ecosystem.
Just to be clear, nothing would prevent an enterprise to adopt the "rolling" product, apart from the fact that it will be clear that such a product is not professionally supported and is not providing a stability over the long term as often requested by enterprises. Of course, the approach has just been outlined, so we will have to work hard at positioning and messaging - and all collaterals - to transform it into a viable go to market strategy. Because of this approach, we are now focusing on the following labels for the LibreOffice version released by TDF: ROLLING: Rolling is a techie term for OSS advocates, based on several Linux distros, although not popular amongst users provides a feeling of something which is not perfectly stable, and as such could be used - but the deployment should be carefully studied - to provide a message for enterprises. IMHO sub-optimal but probably acceptable. CREATIVE: Has a positive connotation which expresses the creativity of the community reflected in the product. Creative lets you feel that it's in progress, will go further by iterations just like when you write a book, or design a painting. And it's how is our release process compared to LTS. Alternatives to ROLLING and CREATIVE, based on the concept of something moving forward, could be: ADVANCE, DYNAMIC, EVOLUTION / EVOLVING, LOOP, NONSTOP, ONGOING, PACE, PROGRESSIVE, STEP / STEPS, STRETCH / STRIDE. I have made a quick search, so there might be other options. Each work has pros and cons, and each one - if selected - will have to go through a SWOT (strengths, weakness, opportunities, threats) and a PEST (politics, economics, social, technology) process before any deployment. Thanks to all the people who have contributed to the discussion so far, and will contribute in the next few days. -- Italo Vignoli - LibreOffice Marketing & PR mobile/signal +39.348.5653829 - email [email protected] hangout/jabber [email protected] - skype italovignoli GPG Key ID - 0xAAB8D5C0 DB75 1534 3FD0 EA5F 56B5 FDA6 DE82 934C AAB8 D5C0 -- To unsubscribe e-mail to: [email protected] Problems? https://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: https://wiki.documentfoundation.org/Netiquette List archive: https://listarchives.libreoffice.org/global/marketing/ Privacy Policy: https://www.documentfoundation.org/privacy
