The link is wrong:
https://blog.thunderbird.net/2023/05/thunderbird-is-thriving-our-2022-financial-report/.
Thunderbird has historically a very good download/donation ratio, which
is one order of magnitude higher than LibreOffice (1 donation every 30
downloads vs 1 donation every 300 downloads).
In addition, the average donation is higher for Thunderbird (21 US
dollars vs 12.5 euro).
Thunderbird shows the donation request on a daily basis, but when we
have increased the frequency from zero to once every six months we have
been criticized.
I would personally show the quest for donations every two weeks, but it
seems impossible.
According to the Thunderbird blog post: "In short, we learned that
projects like ours can benefit greatly from simply asking for donations,
while simultaneously explaining how those donations will benefit the
project – and ultimately, how they will benefit you."
If you look at the blog post, what they do in term of communications is
very similar to what we do: they blog, they send messages, they use
social media.
So, the basic difference is that Thunderbird asks for donations on a
daily basis - although in a very gentle way - and we ask every 6 months,
at the time of download and then 180 days after installation and every
180 days after that (we also ask in a very gentle way).
On 11/05/23 17:44, James Harking wrote:
Hello everyone,
I happened to come across the financial report from the Thunderbird team.
https://lists.freedesktop.org/archives/libreoffice-qa/2023-May/011439.html
It appears they have had a brilliant year. I was wondering what is it that
they are doing that TDF isn't and if there are any learnings that can be
taken from them?
Kind regards,
James
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