I would like to point the following as a serious read for everyone who is related to the Marketing Team, and eventually every single enthusiast to get a in view of "our" (Marketing Droids) world.
Article: Developing Integrated Market Communication (IMC) in online communities: a conceptual perspective from search, experience and credence segmentation Pingjun Jiang, Swee-Lim Chia. International Journal of Internet Marketing and Advertising. Olney: 2010. Vol. 6, Iss. 1; p. 22 Nelson -- Nelson Marques <[email protected]> -- marketing mailing list [email protected] https://admin.fedoraproject.org/mailman/listinfo/marketing
