nice one
---- Best Regards, *Anton Toni Agung* Linux Trainer Fedora Marketing Team Fedora Free Media Contributor On Mon, Jul 13, 2015 at 12:05 AM, Ankur Sinha <[email protected]> wrote: > Hi everyone, > > A while back I'd written to the ambassadors list to collect some > feedback on what marketing collateral would be most useful on a per > release basis for use at events and so on. The information gathered is > summarised here: > > https://fedoraproject.org/wiki/User:Ankursinha/Marketing_Collateral_Ide > as > > The idea is to decide on a set of collateral that can be used at events > and at the same time generated every release without burdening any team > too much - so that they can continue working on other release critical > tasks. > > Here's what I've come up with. I'd like to collect some feedback from > the marketing team first, and then the design team, after which I can > present the plan to the ambassadors. > > ------------------ > > == Target audience == > > 1. Level 1 - Non Fedora users: > This set of users do not use Fedora yet. They are not aware of the > products that Fedora offers - editions + spins + labs. They may also > not be aware of the free software philosophy, the foundations and so > on. > > 2. Level 2 - Fedora end users: > Fedora users that are not developers and admins. They care about what > Fedora offers, but are not very interested in the lower level details > on what changes a release brings and so on. They are concerned about > higher level changes, such as changes to desktops, new tools, better > upgrades, quicker boots and so on. > > 3. Level 3 - Advanced Fedora users: > Fedora users that are developers, upstreams, system admins, and so on. > They care about lower level changes - what's changed in systemd, > yum/dnf and so on. > > == Collateral == > > 1. Timeless Fedora flyer: > > This flyer would have a short summary of the different products Fedora > offers - the three editions + labs + spins. It would also contain a > summary of the Fedora mission statement - foundations, commitment to > free software and so on. > > The target audience of this flyer is level 1. > > The current implementation idea is to request the design team to > provide a design using scribus and I can follow that up with a scribus > script that can populate the flyer from text provided in simple text > files. This method will also ensure that we can have translations for > the text making the flyer available to a wider audience. The marketing > team can maintain a repository of translations and so on too. > > 2. Release details flyer or one page release notes: > > The target audience for this is mainly levels 2 and 3. > > This flyer/print will be about the newest release. It'll contain > important changes - both high and low level. This will also aid > ambassadors and community members. It'll pick up stuff from here: > > http://fedoraproject.org/wiki/Releases/23/ChangeSet > > I think a two sided "one page release notes" would be better than a > flyer - it'll contain more info. > > 3. Goodies - pens, bracelets, shirts, stickers, badges, case badges and > so on: > > This can be used by all levels of the target audience. > > I think event owners can decide what they'd like at the event and > produce them. This doesn't require any work from other teams unless > something needs to be updated and so on. > > --------------------- > > Work wise, it's not too much extra. We already do release notes and the > flyers can come from there. The docs team also does beats and changes, > so we can use stuff from there too. > > So, what do you think? :) > -- > Thanks, > Regards, > Ankur Sinha "FranciscoD" > > http://fedoraproject.org/wiki/User:Ankursinha > > > -- > marketing mailing list > [email protected] > List info or to change your subscription: > https://admin.fedoraproject.org/mailman/listinfo/marketing >
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