bproffit added a new comment to an issue you are following:
``
Press kits usually have the following materials within them. They are typically 
remixes of existing marketing materials/deliverables.

* One-page release notes, a short document intended to be printed on a one-page 
handout for distribution to users at events alongside LiveCDs, as well as 
within electronic press kits. They explain the Fedora Project, briefly 
highlight and summarize some of the new features in the release that may be 
especially relevant to user, cloud, and developer audiences, and are intended 
to answer the newcomer's question of "What is Fedora <Release Number>?" in a 
way that will make them want to try it out. Information can include:
  * Background module with information on the project (if specific) and/or the 
Fedora Project itself
  * Feature module listing specific features, statistics, etc. on the project 
or the current release
* Past press coverage. Lists of news coverage the project has recently gotten.
* Photos and images. People, logos, products, etc. (high resolution).
* Press release. Details the most recent news about which the media kit is sent 
in reference.
* Media contact information. Usually of a public relations department or 
spokesperson.
* Demo media (optional). A USB Stick, CD, DVD, software title, video, etc. as 
appropriate for the sender of the release.

Press kits were usually delivered in hard copy format. For efficiency and 
speed, it is suggested that PDF and ISO files be placed in a zip file that can 
either be emailed to press as needed, or placed on bootable USB sticks to be 
handed out at events.
``

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https://pagure.io/fedora-marketing/issue/242
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