On Mon, Jun 29, 2009 at 8:05 AM, Sean DALY<[email protected]> wrote: > I don't mind rescheduling the marketing meeting if that is helpful. > I'd like the two of you present to discuss debrief and next PR step.
I'll try to tune in. david > We're fine for GCompris and Activities portal - we had decided to lump > them all in together in the Strawberry press release as mentions not > as featured releases. My chief concern is getting something out during > NECC. The Nexcopy site is up but needs work (bad logo etc), if it can > be bent into shape quickly I think we should go for a release > Wednesday the last day of NECC. I have added a number of NECC > attending contacts to our list. Alternatively, we could hold off, > although I'd be very pleased if at least some education bloggers > picked us up before July. > > I'm not worried about getting too much coverage :-) we've been very > clear that classroom-ready is still in progress. But I completely > agree that content is the step which will raise our visibility; the > graf in the PR about the Activities was picked up in many articles - > the fact that SoaS has everything, OS/system/Activities/storage. > > the idea of the flurry (well, 2 releases :-) is to encourage media > outlets/bloggers who passed us over at the first release to sit up and > notice with the second. Anyone who does a news search will see right > away that we are news. I am totally on board with implementation. > thanks > > Sean > > > On Mon, Jun 29, 2009 at 2:49 PM, Caroline > Meeks<[email protected]> wrote: >> Hi, >> >> First the bad news. Walter and I will be at the Lilla Fredrick tomorrow at >> 11am and can't make the marketing meeting. >> >> Things went amazingly well with the last press release. I would have been >> impressed if all 3 had resulted in this. >> >> I am also getting worried that we aren't ready to make too big a splash >> yet. I think we should announce the nexcopy site and partnership for sure. >> But I wonder if we should wait on GCompris + Activity portal. I worry >> teachers who use the backend will be disappointed. Also I just wonder if we >> want to dial it back a bit for a few months. >> >> I also think we are coming close to a far more impressive content story. >> EBooks are moving right along. Teachermate is very impressive set of >> content. Being able to write about all 3 together would be very solid. >> >> I also think the Activity Portal is moving a great direction. People are >> starting to make video's write down classroom ideas. We need to get these >> into/linked to the Activity Portal in a nice way. Being able to watch the >> video embedded in the download page would be very cool. >> >> The other side is of course everything always gets better and GCompris + AP >> is already awesome! But my gut is saying we should wait till its >> overwhelmingly impressive or it will be a disappointment vs what they just >> saw with Sugar Strawberry. >> >> Just putting that out there to see whether it resonates with other people >> I'm a long ways from sure. >> >> +1 to working on getting into the education magazines in major langugages. >> This seems like a longer term project of gettng a feature lenght article. >> Might be something Caryl can help us with. >> >> Thanks! >> Caroline >> >> >> >> On Mon, Jun 29, 2009 at 6:25 AM, Sean DALY <[email protected]> wrote: >>> >>> Actually, based on the half a dozen teachers (identifying themselves >>> as such) who came by the booth at LinuxTag - three of whom said they >>> came to LinuxTag specifically to talk to us (!) and who have little >>> technical expertise, in one case I booted Strawberry right on her >>> laptop to show her how to do it - they are really, really interested >>> in the idea of 1) recycling aged equipment sitting around or donated >>> by students' parents 2) allowing kids to take their sticks home and >>> show parents what they are doing in class. >>> >>> One teacher said she works with learning-impaired children and felt >>> the simplicity and "gentleness" of the Sugar interface would be very >>> helpful. >>> >>> The teachers were intrigued by the XO and the netbooks too and were >>> all disappointed that XOs are not readily available. By the way, >>> airport security was so intrigued by the little machines I almost >>> missed my flight out as they looked at each one ("Can I have one for >>> my kid?"). >>> >>> The BBC covered us from the angle that we can run in unexpected >>> places: old hardware, netbooks, Intel Classmates. True, that's a >>> technical analysis, but teachers know about older equipment gathering >>> dust. >>> >>> My personal hunch is that one well-written article in a major >>> educator-targeted print publication will put us on the map overnight. >>> With the caveat that such publications are country-specific, far more >>> so than tech publications, so it may be more accurate to say that we >>> should look at targetting one flagship publication for each widely >>> spoken language in a shortlist: English, Spanish, French, German, >>> Portugese? >>> >>> thanks >>> >>> Sean >>> >>> >>> >>> On Sun, Jun 28, 2009 at 5:09 PM, David Farning<[email protected]> >>> wrote: >>> > On Sun, Jun 28, 2009 at 9:24 AM, Sean DALY<[email protected]> wrote: >>> >> these are good reflections I'll write up an in-depth debrief when I get >>> >> home. >>> >> >>> >> but a launch cannot be limited to the marketing team, everyone has to >>> >> pull together >>> >> >>> >> There are a number of things we tried for this release which >>> >> multiplied our impact and whch we can use again. >>> >> >>> >> we are shifting perceptions, but in tech where the naysyers are. We >>> >> are not reaching educators yet (at least not publicly, the press >>> >> release went to ed depts & ministries worldwide) >>> > >>> > I was thinking about this in terms of something you said about not >>> > doing a press release about SugarCamp Paris. >>> > >>> > I believe that you said something to the effect that no one care about >>> > what we are doing. What they care about is what we are accomplishing. >>> > You said it much eloquently, but that was the take way for me. >>> > >>> > It struck me that when viewed on a continuum, the SoaS release is an >>> > big accomplishment to tech leaning people but just a statement of what >>> > we are doing to teachers. >>> > >>> > Sorry is this was obvious to everyone else. >>> > >>> > david >>> > >>> >> thanks >>> >> >>> >> Sean >>> >> >>> >> >>> >> On Sun, Jun 28, 2009 at 2:03 PM, Caroline >>> >> Meeks<[email protected]> wrote: >>> >>> Things to do differently next time. >>> >>> >>> >>> Make sure we have the Mac vdi ready to go and tested before we do PR. >>> >>> >>> >>> Would it help to send an advanced copy to OLPC? It seems likely they >>> >>> will be >>> >>> called for comment on any major press announcement. >>> >>> >>> >>> Are there lessons we should learn from the comments? I thought the >>> >>> discussions about boot helpers were actually good. People got confused >>> >>> and >>> >>> others told them about the boot-helper CD. >>> >>> >>> >>> Some people spend so much time connected to the internet that they can >>> >>> not >>> >>> imagine that everyone doesn't have 24-7 broadband. We might want to >>> >>> bring >>> >>> that point out a bit more in the future. Explaining that kids in the >>> >>> inner >>> >>> city and rural areas do not have access to internet at home >>> >>> necessarily and >>> >>> that school internet access is often not sufficient to allow the >>> >>> entire >>> >>> school to use the internet intensely. >>> >>> >>> >>> I don't feel like we are turning out eyeballs into action as >>> >>> efficiently as >>> >>> we could. Or to frame that more positively, we have succeed quite >>> >>> well with >>> >>> our mission of letting the world know Sugar Labs is alive and kicking >>> >>> and >>> >>> separate from OLPC. Our next step is to use our PR to grow the Sugar >>> >>> ecosystem. How do we need to adjust our message and follow up towards >>> >>> this >>> >>> new goal? >>> >>> >>> >>> I don't have the answers. But one though is when we write the next >>> >>> Press >>> >>> Release lets ask ourselves the question, who do we want to take what >>> >>> action >>> >>> as a result of this press release. Then lets try to follow the path >>> >>> they >>> >>> would need to take to get to that action, looking for road blocks. >>> >>> >>> >>> >>> >>> On Fri, Jun 26, 2009 at 1:09 AM, David Farning >>> >>> <[email protected]> >>> >>> wrote: >>> >>>> >>> >>>> Hey all, >>> >>>> >>> >>>> Nice work on the SoaS Strawberry release. Overall, it went very >>> >>>> well. >>> >>>> >>> >>>> The message that Sugar Labs is more than OLPC was conveyed clearly. >>> >>>> By spreading the risk and cost of developments across several >>> >>>> products >>> >>>> or projects, we can greatly diminish the risk to any individual >>> >>>> partner project. >>> >>>> >>> >>>> A couple of thoughts for the next release. >>> >>>> >>> >>>> 1. Try to keep the marketing traffic to the marketing list. This is >>> >>>> not that marketing traffic is not important or interesting. Rather, >>> >>>> all of us have a limited amount of time. We need to enable >>> >>>> participants to easily and readily chose what bits of the project >>> >>>> that >>> >>>> have time to learn about and keep in their minds. >>> >>>> >>> >>>> 2. Get on the develop team early about setting a road map so we can >>> >>>> keep the public messages clear and consistent. >>> >>>> >>> >>>> thanks and good work >>> >>>> david >>> >>>> _______________________________________________ >>> >>>> Marketing mailing list >>> >>>> [email protected] >>> >>>> http://lists.sugarlabs.org/listinfo/marketing >>> >>> >>> >>> >>> >>> >>> >>> -- >>> >>> Caroline Meeks >>> >>> Solution Grove >>> >>> [email protected] >>> >>> >>> >>> 617-500-3488 - Office >>> >>> 505-213-3268 - Fax >>> >>> >>> >>> _______________________________________________ >>> >>> Marketing mailing list >>> >>> [email protected] >>> >>> http://lists.sugarlabs.org/listinfo/marketing >>> >>> >>> >>> >>> >> >>> > >> >> >> >> -- >> Caroline Meeks >> Solution Grove >> [email protected] >> >> 617-500-3488 - Office >> 505-213-3268 - Fax >> > _______________________________________________ Marketing mailing list [email protected] http://lists.sugarlabs.org/listinfo/marketing
