On Mon, Oct 19, 2009 at 12:01, Sean DALY <[email protected]> wrote: > Hi Tomeu > > In fact, it's not an either/or approach; although the wire services > (AP, AFP, Reuters, Bloomberg) and international broadcast media like > the BBC have a fantastic reach, "seeding" both the general and > specialized press, of course they cannot go into the depth print can, > especially within a country where deployments exist.
In my experience reading technology-related articles in the general press in non-english-speaking countries, the journalists reproduce the articles that they find already in their language, don't go to the original in english. So if a news piece didn't got translated to their language by some intrepid journalist, the whole news remains unpublished in that country. This has also effects that translation mistakes remain uncorrected. > I'm hampered by not speaking Spanish... who can help us build a list > of publications in Latin American OLPC countries? Maybe any of the local labs we have in the region (cc'ing Rafael)? > Ideally, we could start with both the general press and tech press of > each country which has published articles on OLPC. Most of these > articles will be online. > > Then, we could complement the list with whatever general and tech > publications have wide reach within the country but have not published > OLPC articles. > > Next, we could add education-themed specialized publications; many > countries have glossy monthlies read by teachers. > > Finally, we could identify influential bloggers or columnists, ideally > oriented to education. > > In all cases, the work to do is the same: identify article authors, > find their e-mail address if possible, add the general news-item > submission e-mail of the publication, add them to the mailing list I > maintain with the two-lettter ISO-639 language code. If a press > release is available in the tagged language, journalists get the PR in > their language. PR launches generate coverage, and often bubble up > awareness, meaning that if a journalist or editor doesn't write that > day, they may make a note to follow what we are doing. > > It's important to note if any journalist has been very unfair to > OLPC/Sugar; there are unfortunately some biased viewpoints and these > cases need to be handled carefully. Sometimes it's worth correcting > the record, as we did recently with teleread.org; other times it's > best to add information in an article comment; occasionally, it's best > to suffer in silence and see if the journalist evolves over time. > > Approaching publications is the publicist's job, and beyond marketing > I do this for English and French publications, but as I say I can't do > Spanish. It would be great if we could find someone to do that, and of > course for other non-English languages too. I mentioned that I want to > grow the marketing team; finding contributors to help us with that is > on top of my list of skillsets to seek. It's time-consuming work, but > has a direct impact on the effectiveness of our launches which boost > Sugar awareness. Sounds good, as you said we need help from local people. Regards, Tomeu > Of course, there is another issue: we can't speak for OLPC, and they > haven't expressed any interest in working with the press. However, > I've seen some recent changes at OLPC which are encouraging, they may > be willing to make efforts in that regard. It's a pity, because we > could do extremely effective joint marketing about Uruguay, the > XO-1.5, and so on which could transform their bad press. > > thanks > Sean > > > > On Mon, Oct 19, 2009 at 12:20 PM, Tomeu Vizoso <[email protected]> wrote: >> Hi, >> >> wonder if it has already been discussed to put special focus in >> journalists from countries where Sugar is being used (mainly OLPC >> countries)? We may assess which journals have published most about the >> XOs, then approach them. >> >> I would say that they should have a more direct interest in Sugar >> than, says, BBC. >> >> If the governments in those countries realized how much they could win >> by participating in the development of Sugar, we could get some >> resources. Some public discussion about what Sugar is and how it is >> developed might help get us there. >> >> Regards, >> >> Tomeu >> >> -- >> «Sugar Labs is anyone who participates in improving and using Sugar. >> What Sugar Labs does is determined by the participants.» - David >> Farning >> _______________________________________________ >> Marketing mailing list >> [email protected] >> http://lists.sugarlabs.org/listinfo/marketing >> > -- «Sugar Labs is anyone who participates in improving and using Sugar. What Sugar Labs does is determined by the participants.» - David Farning _______________________________________________ Marketing mailing list [email protected] http://lists.sugarlabs.org/listinfo/marketing
