Barnes & Noble launched the Nook e-reader device recently, just in time to convince consumers to reconsider kindle purchases for the holiday season (http://lists.sugarlabs.org/archive/marketing/2009-October/002279.html).
Then, they were sued by their design partner (http://lists.sugarlabs.org/archive/marketing/2009-November/002372.html). And now, they have been panned by two of the most widely read tech journalists: http://www.nytimes.com/2009/12/10/technology/personaltech/10pogue.html?_r=1 http://online.wsj.com/article/SB10001424052748704240504574586142630417418.html Perhaps they gambled that glitches could be ironed out by ship date? >From a strategy standpoint, they may have been better off deliberately shipping only a very few polished reliable units at the last minute, creating a holiday crush and generating buzz, then fulfilling orders from say February when no one cares about the date. Instead, B&N will have an uphill climb to change perceptions that the Nook is slow, unreliable, clunky, and expensive for what it is. Sean _______________________________________________ Marketing mailing list [email protected] http://lists.sugarlabs.org/listinfo/marketing
