We are probably all now agreed that the OpenID message resonates
differently with different market segments. For example, OpenID has
significant market share for blog commenting and it's relatively easy
to make the case there, but it has zero market share so far for
banking where today, nobody (I've heard of) thinks that OpenID is a
solution.
Would it make sense for the marketing committee to attempt to
categorize existing OpenID adoption -- perhaps using the categories
that Brian suggested below -- and summarize why those adopters did or
did not adopt, and what the obstacles are in each of those categories?
Over time, this could perhaps be augmented by some systematic customer
research that the foundation should be performing (sub-contracting) --
at least I would make the argument that it should.
Personally I think it would be useful to inform our own planning
within the foundation, and perhaps focus and simplify our message and
focus.
Cheers,
Johannes.
On 2008/08/04, at 17:04, Brian Kissel wrote:
While not suggesting more “official” segmentations, to address
adoption and the sequencing of OIDF outreach, our thoughts are that
it may evolve as follows:
· User generated content (blogs, wikis, discussion groups,
etc.) - today
· Media content sites (newspapers, magazines, broadcast and
cable TV, radio, sports, etc.)
· Affinity group sites (boy scouts, little league, corp and
academic alumni associations)
· Light duty partner federation (non-commerce)
· Low dollar value commerce
· More sensitive categories (banking, high value commerce,
healthcare, govt related personal information)
Cheers,
Brian
==============
Brian Kissel
Cell: 503.866.4424
Fax: 503.296.5502
-----Original Message-----
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]
] On Behalf Of Dick Hardt
Sent: Monday, August 04, 2008 4:49 PM
To: OpenID marketing
Subject: Re: [Marketing] OpenID market segmentation
The only segmentation we have thought of so far is:
OPs
RP business
RP technical
Users
I think any more then that is premature at this point in time.
-- Dick
On 4-Aug-08, at 4:34 PM, Johannes Ernst wrote:
> Within the marketing committee, has there been any agreement (or at
> least discussion) on market segments and customer segments for
> OpenID adoption, and in which sequence they are most likely going to
> adopt OpenID?
>
> We know that it is "OPs are first, RPs second" because that's what
> we're seeing in the market.
>
> But what about industries, geographies, business scenarios,
> demographics, ... or whatever other ways of slicing and dicing the
> market may be useful here?
>
> Thanks.
>
>
>
> Johannes.
>
>
>
> Johannes Ernst
> NetMesh Inc.
>
>
> <openid-relying-party-anonymous.gif> <lid.gif> http://netmesh.info/jernst
>
> _______________________________________________
> marketing mailing list
> [email protected]
> http://openid.net/mailman/listinfo/marketing
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