On Tue, Nov 27, 2012 at 12:59 PM, Milosh Vujnovic <[email protected]> wrote: > Hi everyone, > > glad to be a part of this team! My name is Milosh and I've been freelancing > in the past 7-8 years for both large and small companies/startups alike. > I'm the owner of a small startup myself (working on developing our own web > apps and premium Wordpress products). > > Anyway, I'll gladly offer my skills to contribute to the OpenOffice cause. > My strongest areas are Web Design and Marketing Management. I can offer: > > - General web design guidelines (Wireframes, PSD Mockups) > - Prototyping and creating mockups for OpenOffice websites, landing and > "sales" pages > - Converting PSDs into valid XHTML/CSS > - Advice & work on best converting landing pages, increasing call to > actions, working with analytics and split-testing > - Email marketing advice > - Increasing brand recognition with its own landing pages > > I've also worked in several successful marketing startups, so I hope I can > offer advice on general marketing also. >
Hello Milosh, Welcome to the project! You have a good set of skills for this project. We do run Google Analytics on the website -- 750K+ visits/day, so we do have the ability to fine tune conversion funnels and such. We also have detailed statistics for downloads, counts by day, by country and by operating system. We started looking at reasons why users might come to our website, what they were looking for and what search terms they would be using. The idea was to eventually create landing pages optimized for these user types. You can see the state of this project here: https://cwiki.apache.org/confluence/display/OOOUSERS/Why+OpenOffice My motivation was this: although OpenOffice has strong brand recognition among the open source and technical community, it is far less known with the mainstream public. One recent survey showed brand recognition of of around 25%. To grow that we need to attract users who don't even know our name. How to do that without a big advertising budget? It seemed to me that landing pages optimized for their likely search terms could help here. Make it easy for the users to find us when searching Google. What you see on the wiki is as far as we got. I'd be interested in your thoughts (and any one else's thoughts as well), Regards, -Rob > Looking forward to be a part of this, > Milosh
